Updating Your Consent Experience for a Modern Privacy Landscape

Join Ensighten and Forrester to learn how to build a modern and compliant consent management program.

On-Demand Webinar

In 2022, data privacy is a joint concern between legal, marketing, and IT, but many organizations still take a siloed, and often non-compliant approach to managing user consent and preferences.
To meet increasingly demanding privacy regulations, and growing consumer privacy concerns, the modern organization needs a multidisciplinary consent management program that can provide both a functional, secure, and compliant consent experience, and improve data fidelity and customer experience.
In this webinar, hear from Enza Iannopollo, Principal Analyst at Forrester, as well as Marty Greenlow CEO at Ensighten and Jason Patel CTO at Ensighten; as they explain:
  • The current privacy and compliance challenges facing enterprises in 2022.
  • The need to move to an approach that proactively enforces user preferences stops data exfiltration and blocks 3rd party access
  • How a consent experience really works and how to keep your organization compliant while providing better data and making more effective marketing decisions.


About the Speakers

Enza Iannopollo

Enza-IannopolloEnza is a principal analyst on the security and risk team and a Certified Information Privacy Professional (CIPP/E). Enza helps organizations worldwide embed privacy and ethics in their strategic initiatives through approaches that deliver business growth while protecting their customers’ and employees’ trust and their brand reputation. Her research focuses on compliance with data protection rules, privacy as a competitive differentiator, ethics, and risk management. Enza speaks regularly at national and international executive conferences, and her research is often quoted in the media, including The Wall Street Journal and Forbes.


Marty Greenlow

marty-greenlow-250Marty provides the strategic and operational leadership for Ensighten and brings a wealth of experience in high-growth companies. Prior to joining Ensighten, Marty spent 15 years with Spectrum Equity, a leading growth equity firm in the software and internet markets. In addition, he held senior leadership positions at venture backed start-ups and was the Director of Acquisitions at a public company. He began his career with Ernst & Young. Marty holds a B.S. in Accounting from the University of Baltimore.


Jason Patel

jason-patel-250As Chief Technology Officer Jason leads the Product and Engineering teams at Ensighten. Being part of Ensighten’s development team over six years ago when the Tag Management Platform was first designed gives him a unique perspective and experience on all our solutions; he has hence been influential in designing and implementing the majority of products in Ensighten’s portfolio. Prior to Ensighten, he started his career as an Engineer at Orbitz.com, where he gained experience in developing modern, scalable distributed systems. Jason earned a bachelor’s degree in Computer Engineering from The University of Illinois at Urbana-Champaign.

Watch This Webinar On-Demand

Join Forrester Senior Analyst Enza Iannopollo as she explains the growing requirements for competent consent management.