11. Custom & Generic Tags
This comprehensive course covers everything you will need to become a Manage power user - from deploying tags, data layers and event tracking to organizing your TMS strategy and properly QA and troubleshoot.
Learners should have a basic grasp of client-side web technologies.
GenericPixel and Generic Pixel Multi apps are there to help you create simple pixel building tags. You have a URL and you know what data definitions to use to get your data. So you can simply plug in the appropriate fields and your tag is done. These helper apps are very straightforward and follow the same steps as your previous learning on the full-app tagging. Plug in the URL of your pixel or script, set up your key value pairs, and let the app generate the code for you.
There isn't a lot more to discuss here as it is just that open-ended. You'll either be pasting in your vendor's code here, or if you're comfortable with JS yourself, you can certainly author code of your own. We occasionally see users in Manage using a sort of half-and-half method to tag creation and find ourselves doing so, even after many years of familiarity. This method is useful in a scenario where your vendor does have an app in the library, but it does not quite meet your needs. It has everything you want, except for two fields, for example, that are perhaps newer than this iteration of the app's template.