This comprehensive course covers everything you will need to become a Manage power user - from deploying tags, data layers and event tracking to organizing your TMS strategy and properly QA and troubleshoot. Learners should have a basic grasp of client-side web technologies. Total length: 5 hours, 20 minutes + hands-on exercises

1. Introduction

Links

Manage Login
Retail Learning Website (Prod)
Retail Learning Website (Dev)
Recommended Tools

2.) Installing Ensighten

3.) Manage UI Tour

4.) Web Beacons & Cookies

5.) Technology Deep Dive

6.) Space & Bootstrap Architecture

7.) Conditions

8.) Tags & Tag Creation

9.) Data Layers

10.) Data Definitions

11.) Custom & Generic Tags

12.) Reformatting Vendor Code

13.) Event Tracking

14.) Tag Layering Design Strategy

15.) Advanced Implementation Scenarios

16.) Debug & QA

17.) Reporting & Account Admin