Whitepaper – The Dawn of MarSec™
Website Security for the Evolving Cyber Threat Landscape
Today data privacy and data breaches have become a global boardroom concern. The new data economy is complex, and has brought with it a real urgency to better protect consumer data. Regulations are being put in place to force data owners to take accountability and change their mindsets and thus their practices. However many organizations are falling short, putting themselves and their customers’ data in grave danger due to a lack of marketing security.
Despite the expectation that companies should be prepared for both accidents and deliberate attacks, there is a major industry wide problem that isn’t being addressed.
Website breaches are becoming a daily occurrence. Organizations, entrusted with millions of customer data points, are failing to protect consumers adequately and as a consequence, losing valuable data. Our whitepaper looks into why this is happening, and how it can be prevented.