The new data economy is complex and has brought with it a real urgency to better protect consumer data. Regulations are being put in place to force data owners to take accountability and change their mindsets - and thus their practices. However, many organizations are falling short, putting themselves and their customers’ data in grave danger due to a lack of marketing security.
Despite the expectation that companies should be prepared for both accidents and deliberate attacks, there is a major industry-wide problem that isn’t being addressed.
Website breaches are becoming a daily occurrence. Organizations entrusted with millions of customer data points are failing to protect consumers adequately and as a consequence, losing valuable data. Our guide looks into why this is happening and how it can be prevented.
Download the eGuide to discover:
- Governance and monitoring strategies to mitigate risk and protect customer data
- How to stop data collected via your website from becoming exploited
- How to mitigate security breaches and preserve your organization's reputation