Your website is a valuable source of customer data; therefore, it is essential that you capture data in the most secure, efficient and accurate way possible whilst maintaining optimum website performance. But the growth of ad blockers and a severe increase in website data breaches make capturing data securely a challenge.
Another downside of slow loading code on the client side is that organizations can fall victim to data discrepancies between actual and tracked sales or visits. This means the marketing team has a less reliable view of customer behavior, which makes it more difficult to direct their budgets and deliver effective campaigns.
Ensighten's next generation tag management solution, Server-Side Tagging, enables improved page performance, data match rates and quality, along with data leak prevention capabilities.
Server-Side Tagging benefits
- Improved site performance
- More accurate data collection and match rates
- Reduced website security and data leakage risks