Marketing Use Cases

Create a Powerful Network Effect Across Your MarTech Stack

Bring all of your customer data together and make it actionable across your existing marketing technology investments. Increase marketing agility, enhance omni-channel personalization and fuel better customer insight. Ensighten makes it easy to drive ROI across a number of mission-critical use cases.

Manage Marketing Tags with Ensighten Tag Management Solutions

Accelerate Marketing Initiatives

Leverage an open data platform that supports best-of-breed technologies to quickly test and deploy new marketing tags through an easy-to-use interface, without waiting through lengthy development cycles.

Ensighten Solution

  • Any technology supported through an open platform
  • More than 1,100 turnkey tag integrations
  • App-based technology testing and deployment

Benefit

  • Increase time to revenue
  • Maximum ROI of marketing solutions

Marketing Technology Landscape from Chiefmartec.com
Real-Time, Omni-Channel Personalization

Real-Time, Omni-Channel Personalization

Deliver more personalized and profitable “in-the-moment” experiences based on a customer’s historical and up-to-the-second behavior across touch points.

Ensighten Solution

  • Omni-channel consumer profiles
  • Data standardization and unification
  • Visitor ID stitching

Benefit

  • Optimized and contextually relevant digital experiences across touch points

Mobile App Optimization

Improve mobile app development and customer experience by gaining immediate insights and ability to take action about how customers are using the app.

Ensighten Solution

  • “No-SDK” approach to mobile app tagging

  • Swap out app content on the fly

Benefit

  • Increased mobile app engagement, retention and conversion

Mobile App Optimization

360° View for Analysis

Gain a complete view of individual customer behavior and intent across the conversion journey with omni-channel data collection and ownership.

Ensighten Solution

  • Onsite, offsite, offline data collected

  • Omni-channel data integrated into profiles
  • Analytics tags enriched with profiles

Benefit

  • Actionable insights from complete view of customer journey

360 Degree View

Improving Ad Effectiveness

Increase the effectiveness of advertising budget allocation and marketing-mix decisions across channels, campaigns and media placements.

Ensighten Solution

  • Intelligent credit de-duplication

  • Actionable insights into customer journey

  • Full integration of attribution within TMS

Benefit

  • Increased Return on Ad Spend (ROAS) and marketing ROI

Improve Ad Effectiveness

Testing and Optimization

Improve marketing agility and effectiveness by enabling omni-channel data-based testing and targeting.

Ensighten Solution

  • Omni-channel data

  • Visual tagging

  • Flicker-free personalization

Benefit

  • Increased conversion rates

  • Increased marketing agility

Testing Optimization

Improve Website Performance

Leverage Ensighten to deliver faster page loads to improve the customer experience and reduce customer drop off.

Ensighten Solution

  • Hybrid-Tagging™

  • URL prefetching

Benefit

  • Improved customer experience and engagement

Improve Website Performance

Privacy Compliance

Complement data ownership with complete customer privacy policy support and data stewardship across countries and geographical regions.

Ensighten Solution

  • Patented browser gateway

  • Data obfuscation

Benefit

  • 100% compliance with privacy policies and data protection

Privacy Consent Interface

Reduce Call Center Cost

Deliver relevant real-time profile information to call centers to prioritize customers and provide agents with key insights to improve effectiveness of interaction.

Ensighten Solution

  • Omni-channel consumer profiles

  • Technologies loaded conditionally and enriched in real time

Benefit

  • Improved call center effectiveness and ROI

Reduce Call Center Cost
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