Make Data and Technology Work for You

Integrate all of your marketing technologies and customer data to drive dramatically higher ROI and faster execution across all channels and devices.

Marketing Technology Tag Management for Marketers

Deliver Across All Digital Marketing Scenarios

Ensighten increases your ROI by 525% according to Forrester on the entire spectrum of digital marketing use cases. Everything from integrating marketing technologies to advanced analytics, mobile personalization, consumer privacy and much more. Deliver enterprise scale at the speed of your consumers.

Deliver Across All Scenarios

Eliminate Data Silos

Extract the full potential of your data by eliminating data silos. Integrate onsite, offsite, mobile and offline data into your data layer for real-time access, analysis and action. Generate deeper insights from a more complete dataset and enhance the ROI of your partners by sharing real-time data with your DMPs and third-party marketing vendors.

Eliminate Data Silos

Create More First-Party Data

Take back control of all your data across all vendors and channels. Collect first-party data from traditionally third-party domains, such as display advertising, email and social media. Unify and integrate it with your website, mobile and offline data for seamless sharing with the third-party marketing vendors of your choice.

“Using Ensighten, we can have first-party cookies collect interactions with United content, and we can use this information to optimize the digital experience and provide customized content to the customer.”

Discover Mobile App Optimization

Extend blazing speed and agility to your mobile web and apps. Manage and optimize mobile app experiences in real time, including A/B and multivariate testing, and content swapping. Experience the first-ever mobile app optimization capabilities that accelerate the speed of app changes to that of websites. Mobile app modifications will no longer be measured in months, but in milliseconds.

Mobile App Optimization

Accelerate Marketing Performance

Empower the marketing team to implement and optimize analytics, personalization, data management and other initiatives on their own, without relying on IT development cycles. Reduce execution times drastically, in some cases from months to minutes, and leave your competition behind.

“Being agile is a competitive advantage. I do not have to worry about how to get a technology implemented across the entire Symantec ecosystem.”

Recommended for You

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Digital Experience Technology Priorities
Forrester survey of marketing, technology & business professionals reveals top priorities.
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