Collect, manage and activate customer data

Enable a full customer view, actionable insights and ROI on omni-channel spend to enable powerful marketing activity

With customers demanding access to website content at any time, from anywhere and via any channel, it can be a struggle for marketers to engage and gain customer insights across every touch point

Ensighten enables enterprises to transform their digital business by fuelling diverse marketing technology investments with first-party customer data and profiles.

Solution

Ensighten’s Customer Data Platform (CDP) helps marketers optimize their marketing technology stack to improve customer engagement and conversions, while maintaining website performance.

Our customer data platform provides real time omnichannel and mobile personalization, improved ad effectiveness, 360-degree customer insight and more.

TMS as a foundation
Collect, manage, act and own data from a variety of sources; then integrate it into a customer data layer that creates definitions and rules essential to unifying multi-source intelligence
A single source of truth
Collects and integrate data from digital channels, as well as offline systems, such as CRM, call center and point-of-sale activity
Real-time action
Engage with customers across the omni-channel ecosystem in real time, with the ability to scale the number of touch points to include proximity marketing and the Internet of Things (IoT)
Create 360° customer views
Integrate offsite, onsite and offline data collection to inform your customer journey initiatives, creating more holistic views than ever before
Create more robust customer profiles
Boost your customer profile strategy with robust omni-channel data that can be integrated into your existing profiles

65 percent of marketers agree that effectively analysing data to understand the customer is essential to delivering impactful experiences

Only a third of marketers have a clear view of the customer lifetime value

Built for use across the entire marketing technology stack, CDP has than 1,100 turnkey vendor tag integrations

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