Ensighten Privacy

Real-Time Marketing Security Enforcement

Easily prevent data leakage and unauthorized sharing of Personally Identifiable Information (PII) as well as complying with GDPR and other data privacy regulations through MarSec™. Ensighten makes it easy to bolster data privacy and security with industry leading governance and security capabilities.

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Stop Data Leakage

Stop the “piggybacking” of unauthorized tags through
real-time whitelist control in the browser, ensuring enforcement of data collection consent over all tags, not just those added via a TMS. These capabilities enable compliance with visitor preferences and emerging regulations, such as the General Data Protection Regulation (GDPR).

Easily Assess Privacy Risk

Run advanced manual and automated website and domain privacy audits to review tags for privacy and security compliance, piggybacking of unauthorized tags, data vulnerabilities, industry affiliations and opt-out availability. Use this information to guide business decisions.

Personalized 1:1 Privacy Consent

Deliver customer consent overlays directly onto web pages that gives website visitors a positive experience with respect to consent communications and simplified control over data collection by various marketing technologies. Easily customize privacy choices to match all local languages.

True Enterprise Workflow

Create separate environments for each region to comply with regional privacy regulations. Develop categories of vendor technology tags such as analytics, advertising, etc., to simplify implementation and improve opt-out processes.

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