Enterprise Tag Management

Boost the ROI of Your MarTech Stack and Improve Customer Experiences

Enable marketing teams to securely deploy, update, and unify marketing technologies outside of IT development cycles in order to boost digital ROI and drive customer engagement, conversion, and revenue.

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Data Layer

Helps standardize data definitions between applications, enabling better marketing orchestration.

Experience Layer

Where technology touches the consumer, such as a website, mobile app or marketing application.

Personalization Layer

Where marketing can begin to personalize interactions based on consumer behavior.

Why Enterprise Tag Management?

A true Enterprise Tag Management System (ETMS) must support any tag, at any scale, in any channel. ETMS also needs to handle the explosion of marketing data in a way that promotes data ownership, in a privacy and security conscious way.

Point, Click and Deploy

Leveraging over 1,000 out-of-the-box tag templates, marketers can continuously optimize their MarTech stack while gaining granular control over when tags and pixels fire.

Trusted Globally by Leading Brands

Trusted Globally by United Air Lines
Trusted Globally by TUI
Trusted Globally by Vivint
Trusted Globally by Microsoft
Trusted Globally by HP
Trusted Globally by United Air Lines
Trusted Globally by TUI
Trusted Globally by Vivint
Trusted Globally by Microsoft
Trusted Globally by HP

"Ensighten gave us eight-digit ROI"

"We're excited by the potential and flexibility within the Ensighten platform."

"Ensighten lets us gather the data we need to respond in real time."

“We are proud of the work we’ve been able to accomplish with Ensighten Strategic Services."

"90% of the implementation was done in a week with no previous tag management system (TMS) experience."

"Ensighten gave us eight-digit ROI"

"We're excited by the potential and flexibility within the Ensighten platform."

"Ensighten lets us gather the data we need to respond in real time."

“We are proud of the work we’ve been able to accomplish with Ensighten Strategic Services."

"90% of the implementation was done in a week with no previous tag management system (TMS) experience."

Protect Your Most Valuable Asset: Data

Ensure the security of your tags and data through Ensighten’s hybrid-tagging architecture, while enforcing strict governance for any tagging workflow across distributed teams, agencies, countries, and more. Prevent data leakage by proactively identifying and correcting unauthorized tags while monitoring for potential privacy and security issues.

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Lifecycle Mobile Pageview
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No More Mobile Silos

Gain immediate feedback into the effectiveness of your mobile app with out-of-the-box app lifecycle metrics. These essential app analytics metrics give marketers key insights with no pre-planning required, while Ensighten's patented real-time No-SDK technology allows marketers to respond and make changes to their apps in real-time, leveraging a test-and-learn approach that follows analytics best practices.

Gain Insight Into Data Privacy Risks

Gain deep insight into the potential privacy risks of your website tags. Regular auditing reveals which tags are out of compliance with your privacy policy, and pinpoints consumer data privacy risks. Ensighten’s privacy dashboard provides an at-a-glance assessment of your current risk, and a central repository of hard-to-find relevant privacy tag information.

Gain Privacy Insights

Collect Omni-Channel First Party Data

Provide marketers the ability to collect offsite first party data about customers form key channels including display advertising views and clicks, email, videos and many social sites, sending the information back to the Ensighten web data layer. This first party customer data can be immediately accessible via cookies and the browser to all technologies in tag management to enable real-time personalization, targeting, segmentation and more even on a customer’s first visit.

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15-Minute Guide to Tag Management
Get everything you need to know about tag management in this quick, fun, informative guide
Page Tag Analyzer
Use this tag analyzer tool to compare container tag solutions to Ensighten’s Tag Delivery Network
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