Ensighten Manage

Orchestrate Data and Technology to Deliver Better Experiences

Deploy, validate and update disparate marketing technologies while unifying customer data across brands, domains, mobile apps and display advertising  — all within a critical layer of security that ensures governance and data privacy.

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Data Layer

Helps standardize data definitions between applications, enabling better marketing orchestration.

Experience Layer

Where technology touches the consumer, such as a website, mobile app or marketing application.

Personalization Layer

Where marketing can begin to personalize interactions based on consumer behavior.

Why Enterprise Tag Management?

Today’s marketers know the importance of driving cohesive, “in-the-moment” customer experiences, yet are challenged by siloed technologies and fragmented data sources.
 
The world’s biggest brands rely on Ensighten Manage, the anchor of our leading customer data platform (CDP), to create the foundation for orchestrating better omni-channel experiences.

Manage Tags and Unify Data at Any Scale

Manage all your vendor tags and data through one intuitive interface, featuring more than 1,100 turnkey vendor integrations. Unify and standardize fragmented data sources across technologies and devices to drive greater ROI from your evolving technology stack.

Trusted Globally by Leading Brands

Trusted Globally by United Air Lines
Trusted Globally by TUI
Trusted Globally by Vivint
Trusted Globally by Microsoft
Trusted Globally by HP
Trusted Globally by United Air Lines
Trusted Globally by TUI
Trusted Globally by Vivint
Trusted Globally by Microsoft
Trusted Globally by HP

"Ensighten gave us eight-digit ROI"

"We're excited by the potential and flexibility within the Ensighten platform."

"Ensighten lets us gather the data we need to respond in real time."

“We are proud of the work we’ve been able to accomplish with Ensighten Strategic Services."

"90% of the implementation was done in a week with no previous tag management system (TMS) experience."

"Ensighten gave us eight-digit ROI"

"We're excited by the potential and flexibility within the Ensighten platform."

"Ensighten lets us gather the data we need to respond in real time."

“We are proud of the work we’ve been able to accomplish with Ensighten Strategic Services."

"90% of the implementation was done in a week with no previous tag management system (TMS) experience."

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Eliminate Mobile Silos

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile lets marketers easily tag apps with third-party analytics for key insights in real time, without the typical heavy impact on app development resources.

Protect Your Most Valuable Asset: Data

Keep customer and sensitive marketing data out of the browser through Ensighten’s hybrid-tagging architecture, while enforcing strict governance for any tagging workflow across distributed teams and agencies. Prevent data leakage by proactively identifying and correcting unauthorized tags while monitoring for potential privacy and security issues.

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Easily Identify Privacy Risks

Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.

Gain Privacy Insights

Collect & Own Omni-Channel First-Party Data

Collect first-party data about customers from both onsite and offsite channels, including display advertising, videos, email and Internet of Things (IoT) devices through Ensighten Pulse. Leverage this data to improve first-visit and real-time personalization, increase customer insight, and build robust segments and profiles.

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15-Minute Guide to Tag Management
Get everything you need to know about tag management in this quick, fun, informative guide
Page Tag Analyzer
Use this tag analyzer tool to compare container tag solutions to Ensighten’s Tag Delivery Network
See Ensighten in Action
Schedule a live, personalized demo tailored to your business needs
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