Orchestrate Data and Technology to Deliver Better Experiences

Deploy, validate and update disparate marketing technologies while unifying customer data across brands, domains, mobile apps and display advertising tags  — all within a critical layer of security that ensures governance and data privacy

Why enterprise tag management?

Today’s organizations know the importance of driving cohesive, in-the-moment customer experiences. Yet, they are challenged by siloed technologies and fragmented data sources.

The world’s biggest brands rely on Ensighten Manage, the anchor of our leading tag management solution, to create the foundation for orchestrating better omni-channel experiences alongside pixel management.

Manage marketing tags and unify data at any scale

Manage all your vendor tags and data through one intuitive interface, featuring more than 1,100 turnkey vendor integrations. Unify and standardize fragmented data sources across technologies and devices to drive greater ROI from your evolving technology stack through one data layer tag manager.

Eliminate mobile silos

Understand how users are engaging with your native mobile apps and unify web and app data into a single view. Ensighten Mobile lets organizations easily tag apps with third-party analytics for key insights in real time - without the typical heavy impact on app tag development resources.

Protect your most valuable asset: data

Keep customer and sensitive website data out of the browser through Ensighten’s hybrid-tagging architecture, while enforcing strict governance for any website tagging workflow across distributed teams and agencies. Prevent data leakage by proactively identifying and correcting unauthorized tags, while monitoring for potential privacy and security issues.

Easily identify privacy risks

Visually identify tags that are out of compliance with your privacy policy and industry regulation by using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in and opt-out choices.

Collect and own omni-channel first-party data

Collect first-party data about customers from both onsite and offsite channels, including display advertising, videos, email and Internet of Things (IoT) devices, through Ensighten Pulse. Leverage this data to improve first-visit and real-time personalization, increase customer insight and build robust segments and profiles.

 

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