Deploy, validate and update disparate marketing technologies while unifying customer data across brands, domains, mobile apps and display advertising tags — all within a critical layer of security that ensures governance and data privacy.
Data Layer
Helps standardize data definitions between applications, enabling better marketing orchestration.
Experience Layer
Where technology touches the consumer, such as a website, mobile app or marketing application.
Personalization Layer
Where marketing can begin to personalize interactions based on consumer behavior.
Today’s marketers know the importance of driving cohesive, “in-the-moment” customer experiences, yet are challenged by siloed technologies and fragmented data sources.
The world’s biggest brands rely on Ensighten Manage, the anchor of our leading tag management solution, to create the foundation for orchestrating better omni-channel experiences alongside pixel management.
Manage all your vendor tags and data through one intuitive interface, featuring more than 1,100 turnkey vendor integrations. Unify and standardize fragmented data sources across technologies and devices to drive greater ROI from your evolving technology stack through one data layer tag manager.
Keep customer and sensitive marketing data out of the browser through Ensighten’s hybrid-tagging architecture, while enforcing strict governance for any website tagging workflow across distributed teams and agencies. Prevent data leakage by proactively identifying and correcting unauthorized tags while monitoring for potential privacy and security issues.
Visually identify tags that are out of compliance with your privacy policy and industry regulation using Ensighten’s privacy dashboard and audits. Pinpoint unauthorized third- and fourth-party tags, and prevent data from leaking to unwanted entities. Provide consumers with flexible opt-in, opt-out choices.
Collect first-party data about customers from both onsite and offsite channels, including display advertising, videos, email and Internet of Things (IoT) devices through Ensighten Pulse. Leverage this data to improve first-visit and real-time personalization, increase customer insight, and build robust segments and profiles.
