Why enterprise tag management?
Today’s organizations know the importance of driving cohesive, in-the-moment customer experiences. Yet, they are challenged by siloed technologies and fragmented data sources.
The world’s biggest brands rely on Ensighten Manage, the anchor of our leading tag management solution, to create the foundation for orchestrating better omni-channel experiences alongside pixel management.
Manage marketing tags and unify data at any scale
Manage all your vendor tags and data through one intuitive interface, featuring more than 1,100 turnkey vendor integrations. Unify and standardize fragmented data sources across technologies and devices to drive greater ROI from your evolving technology stack through one data layer tag manager.
Eliminate mobile silos
Protect your most valuable asset: data
Keep customer and sensitive website data out of the browser through Ensighten’s hybrid-tagging architecture, while enforcing strict governance for any website tagging workflow across distributed teams and agencies. Prevent data leakage by proactively identifying and correcting unauthorized tags, while monitoring for potential privacy and security issues.
Easily identify privacy risks
Collect & own omni-channel first-party data
Collect first-party data about customers from both onsite and offsite channels, including display advertising, videos, email and Internet of Things (IoT) devices, through Ensighten Pulse. Leverage this data to improve first-visit and real-time personalization, increase customer insight and build robust segments and profiles.