Customer Data Platform

Unify Your Customer Data on an Enterprise-Ready Platform

Transform the way you collect, own and act on all your data to more effectively engage your customers everywhere.

Marketing Data Platform

Customer Data Platform

Ensighten enables global brands to transform their digital business by fueling their diverse martech investments with first-party data and customer profiles. Our patented customer data platform, which includes the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel personalization, mobile experience optimization, and attribution. Ensighten offers industry best safeguards for data privacy and security, more than 1,000 turnkey digital marketing vendor integrations, and direct ownership of digital customer data.

The Ensighten Customer Data Platform delivers on these five core requirements for large organizations with diverse requirements:

data ownership

Scalable Architecture

Ensighten is built upon a scalable, high-performance architecture that supports all digital marketing technologies under every scenario. Our platform is geographically redundant across interconnected data centers based on a hybrid client-server architecture, which has the advantage of handling infinite scale and of being more data-security conscious.

Mobile App Inclusion

Mobile App Inclusion

Not just limited to web and mobile websites, Ensighten creates truly impactful experiences for customers in dynamic mobile app environments. Our patented technology eliminates the need for app store resubmission for every tagging, technology or content change.

Privacy Compliance, Data Security and Governance

Ensighten gives organizations the power to globally enforce privacy rules, ensuring each experience meets regulatory requirements as well as keeps the customer engaged and satisfied. We also enable global organizations to address internal threats with our enterprise workflow governance that can establish access rules to tags and data and helps eliminate duplicate efforts.

Omni-Channel Data Collection

Omni-Channel Data Collection

Ensighten enables organizations to unify and standardize user-level and aggregate data across all digital marketing technologies and customer touch points to create a single source of truth. Ensighten assures the ownership of all your first-party data – onsite, offsite and offline – forever.

Customer Profile Management

Customer Profile Management

The Ensighten data layer enables the creation of first-party customer profiles based on rich, omni-channel data. These persistent customer profiles can drive targeted marketing action through integration with key action systems such as email, advertising, personalization, advanced analytics and other martech solutions.

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