THE MARKETER’S GUIDE TO GDPR
Marketers play a critical role in complying with GDPR (General Data Protection Regulation) as they are responsible for collecting the bulk of customer data. However, research shows that despite the high risks of non-compliance, there are still plenty of marketers who do not fully understand the implications of GDPR for their role or their business.
This guide, based on recent research of 100 marketers, is intended to aid marketers better understand their role in GDPR compliance. In this exclusive guide, you will learn:
- What’s changing on May 25, 2018
- What consumer data is impacted
- How to make GDPR work for you
- Five steps marketers can take to ensure GDPR compliance
- Key questions to ask GDPR compliance vendors
This easy-to-read guide will help you get up to speed on GDPR quickly. Download today and learn how to leverage GDPR to build better relationships with your customers.