Injecting content into your customers’ journey is a lucrative opportunity for attackers and one which can have a dramatic and negative impact on both your revenue and brand.
Most security solutions cannot protect the customer experience because they are predominantly origin-based with no visibility into client-side website interaction. Our technology utilizes industry-leading client-side website security to insulate the website and as such, protect the customer journey from hijacking attacks – whether they be from rogue browser plugins or a supply chain breach.
Read our guide to malicious ad injection prevention
What is journey hijacking?
Journey hijacking is the process of injecting something into the customer journey from which the entity injecting it causes unwanted behavior. Journey hijacking usually happens as a result of a customer having a rogue browser plugin installed, such as a fake ad blocker or malicious downloader. For example, when an affected user visits an ecommerce site during their journey, they are presented with advertisements for competing (and often cheaper) to what they are looking to purchase – only to then be taken to illegitimate sites.
Protect online customer experience
Unfortunately, regardless of how much investment is put into an organization's security, sometimes the customer is the weakest link in the chain. Malware embedded into areas such as malicious browser plugins, often disguised as ad blockers or coupon finders, is commonplace and a genuine problem. Once such plugins are installed, criminals can highjack browser behavior, inject content and alter its behavior.
While a user installing a malicious component is certainly not the responsibility of the organization, it does affect them indirectly through lost revenue and a negative perception of the organization’s brand.
Read our blog on the impact of ad injection on ecommerce
Preventing journey hijacking
Preventing the injection of code into your website client side is not always possible – in fact, this is the way in which browser extensions work. You can, however, prevent any injected code from being able to load dynamic content from the Internet, such as competitive ads, content and even malware.
Ensighten’s client-side website security is the industry-leading solution at preventing client-side attacks including web skimming, CSS injection, malicious ad injection and journey hijacking. Ensighten provides a cloud-based security platform which allows for simple configuration and application, comprehensive visibility and reporting and a full feedback loop based on metrics analyzed by automated threat intelligence.