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Heineken Case Study

Learn how Heineken powers consent and compliance with Ensighten

5 million Heinekens are served each day across 192 countries. With customers all over the world and breweries in more than 70 countries, Heineken needed a consent management solution that could maintain compliance with global regulations like GDPR and CCPA.

But Heineken’s IT team hit a snag when comparing consent management solutions for a customer-facing app. “When we began discovery on our cookie consent project, we found that users would need to opt-in on every use, which we felt would discourage their use of the platform,” said Giacomo Gussoni, IT Commerce & Digital Specialist at Heineken.

Learn how Heineken solved this problem by leveraging Ensighten CC to balance compliance with customer experience by retaining consent across devices, domains, and platforms. 

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