5 million Heinekens are served each day across 192 countries. With customers all over the world and breweries in more than 70 countries, Heineken needed a consent management solution that could maintain compliance with global regulations like GDPR and CCPA.
But Heineken’s IT team hit a snag when comparing consent management solutions for a customer-facing app. “When we began discovery on our cookie consent project, we found that users would need to opt-in on every use, which we felt would discourage their use of the platform,” said Giacomo Gussoni, IT Commerce & Digital Specialist at Heineken.
Learn how Heineken solved this problem by leveraging Ensighten CC to balance compliance with customer experience by retaining consent across devices, domains, and platforms.