GDPR Consent Management, Compliance and Data Leakage Prevention

Real-time website consent management and comprehensive data theft protection, without the reliance on workflow solutions

The General Data Protection Regulations (GDPR) came into effect in May 2018 and has played a part in a multitude of fines for lack of compliance across Europe. It was introduced to give protection and rights to individuals over their data, whilst altering how businesses can handle the information of those that interact with them.

Unlike consent management tools which pass data outside of the website to third parties to enable compliance and aggravate data leakage vulnerabilities, Ensighten's comprehensive solution ensures that consent and cookie preferences are enforced in real time and that data is not passed outside of the website to third parties unless authorized. The solution enables global data privacy and full protection against a multitude of client-side attack methods. 

Solution highlights

No reliance on other technology
Manages and activates consent and cookie choices in real time directly on the website independently of other systems, such as tag managers
Real-time supply chain enforcement
Ensures that privacy choice enforcement is not only applied to direct website services, but services which are utilized by proxy – otherwise known as script piggybacking
Data loss prevention
Protects privacy beyond preference management, to include defense from hackers engaged in client-side data theft through injection attacks or rogue browser plugins
Comprehensive analytics and reporting
Monitors and records event-level data transmissions from a web page to provide full real-time or historical data access visibility
Data privacy and security beyond the GDPR
Enables enforcement capabilities that not only satisfy GDPR regulation, but also CCPA, HIPPA, COPPA and more
Comprehensive user interface
Easy configuration, rapid onboarding and low-maintenance compliance and protection

How we compare

  

Ensighten  

Compliance Workflow Solutions  

Real-time enforcement of consent and cookie preferences preventing the execution of JavaScript tags when requested  

Yes 

No 

Blocking of data being accessed and captured by third-party vendors utilized within a website

Yes 

Limited  
(reliant upon available integrations) 

Data leakage prevention and blocking of data exposure as a result of a real-time client-side website attack 

Yes 

No 

Blocking of data being accessed and captured by supply-chain code (4th, 5th, etc. party scripts) within a website

Yes 

No 

Real-time analysis and reporting of data requests and transmission to external sources where applicable  

Yes 

No 

Selective blocking of specific types of information being sent to providers negating the need to completely prevent certain revenue-generating assets, such as advertisements  

Yes 

No 

Customizable consent banners in line with legal requirements and site look and feel

Yes 

Yes 

SDK for mobile applications  

Yes 

Limited 

 

Real-time consent and cookie preference enforcement 

Many solutions such as compliance workflow tools work on the premise of analyzing data and then acting upon it later – when a user makes a consent request or changes a cookie preference, then a further request is made to downstream providers to act upon – which can take time and passes data onto third parties without the users consent, creating various data leakage concerns.  

 

Compliance Workflow

 

 

consent-respect-1

Ensighten

 

consent-respect-2

 

Conversely, because Ensighten’s technology has the ability to control data access, enforcement is real time. This results in a solution that not only provides compliance from the moment that a consent choice is made, but also ensures that data is not passed on without the user's consent, thus protecting against data leakage.  

The risk of not enforcing consumer choice

Lack of compliance with the GDPR ultimately results in data leakage, fines and lawsuits. Website data theft is at an all-time high and cybercriminals are looking to small and large businesses to exploit sensitive information through a variety of methods. Even with this in mind, many organizations still take a ‘wait-and-see' approach, believing they can remediate after an issue or that they will not be the focus of a lawsuit. 

When looking for a compliance solution, it is important to remember that Workflow Solutions do not prevent data leakage – instead, they aggravate the vulnerabilities associated to third-party website technologies. 

Enforce consent and cookie preferences

Get in contact to learn more about how you can enable real-time consent and cookie management through the Ensighten solution.
Contact us