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Ensighten |
Compliance Workflow solutions |
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Real-time enforcement of data privacy preferences, preventing the execution of JavaScript tags when requested |
Yes |
No |
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Blocking of data being accessed and captured by third-party vendors utilized within a website |
Yes |
Limited |
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Data leakage prevention and blocking of data exposure as a result of a real-time client-side website attack |
Yes |
No |
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Blocking of data being accessed and captured by supply chain code (4th, 5th, etc. party scripts) within a website |
Yes |
No |
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Real-time analysis and reporting of data requests and transmission to external sources where applicable |
Yes |
No |
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Selective blocking of specific types of information being sent to providers, negating the need to completely prevent certain revenue-generating assets, such as advertisements |
Yes |
No |
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Customizable consent banners in line with legal requirements and site look and feel |
Yes |
Yes |
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SDK for mobile applications |
Yes |
Limited |
The majority of privacy and compliance products fall into a category called Compliance Workflow solutions and aim to provide organizations with the ability to implement workflows that help them manage compliance.
The big challenge with these, however, is that they only offer one part of the equation and without the ability to enforce consent and data privacy choices, this leaves organizations open to potential violations.
Ensighten’s history is one of website security, with technologies specifically designed to protect access to personal user data. It is these very foundations that form the building blocks on which our privacy and compliance enforcement solution is built.
Many solutions work on the premise of analyzing data and then acting upon it later. When a user makes a certain consent choice for instance, then a request is made to downstream providers to act upon that request – and that can take time and also passes data onto third parties without the users consent, creating various data leakage concerns.
Compliance Workflow
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Ensighten
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Conversely, because Ensighten’s technology has the ability to control data access, enforcement is real time. This results in a solution that not only provides compliance from the moment a consent choice is made, but also ensures that data is not passed on without the user's consent, thus protecting against data leakage.
Data Privacy Workflow solutions generally rely on integrations with other technologies such as tag managers to be able to control website content, which can be difficult to manage and maintain. Vendors will usually have a small number of legitimate integrations with the others being put together from reverse-engineering product APIs.
Many organizations generate their revenue from advertisements. However, when users opt to limit access to their data, most solutions will simply stop the scripts and thus the ads from displaying. Ensighten's solution can limit or mask the information that can be transmitted to ad providers or other scripts such as analytic tracking. Our technology can prevent personal information from becoming exposed while stile allowing the script to run – in short, you can comply with global data protection legislation and still generate revenue through ads.
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