Regional Manager of Solutions Consulting, Ensighten
Mike has been deeply involved in the digital analytics industry before it was called the “digital analytics industry” (i.e. when tags didn’t exist and web logs were king). He has a breadth of experience in the digital marketing ecosystem across all verticals, and spends his time at Ensighten helping clients reach their maximum marketing potential through the usage of a variety of solutions (Tag Management, 1st-Party Data Collection, Privacy, Analytics Best Practices).
Prior to Ensighten, Mike spent more than a decade managing, consulting, and selling digital analytics and performance management solutions for Adobe, IBM, and Keynote Systems (now Dynatrace). Mike has a degree in Mechanical Engineering from The University of Hartford.