Sr. Manager, Marketing Channel Optimization United Airlines
Unifying customer data in a global digital merger
United Airlines first tapped the power of Ensighten after the merger with Continental Airlines to speed up code deployments and establish a unified layer of customer data. But they quickly saw additional opportunities to leverage Ensighten—and boost marketing ROI.
Launching optimization even without IT resources
A popular new mobile app showed a text error that caused confusion for customers. United’s marketing team was able to make the fix on the fly, improving the user experience. Changes, such as adding logos or new information, can now be done in minutes.