"Our marketing technology layer is just a single line of code. It looks simple but there's a ton of cool customization to power the optimization behind it."
Leveraging a single marketing stack to take real-time action
Using Ensighten, Symantec was able to create a single marketing stack consisting of different marketing capabilities like attribution, voice of customer, retargeting and display, web analytics, etc. Symantec used the Ensighten platform to integrate best-of-breed testing solutions for each of these marketing capabilities without worrying about custom integration, while being able to collect data, analyze and take actionable results.