Web Analytics Manager, Seagate
Boosting customer conversions with relevant retargeting
Seagate used Ensighten ETMS view-through capabilities to place ads on various display networks, creating up-sell and cross-sell opportunities that boosted conversions.
Tracking the customer journey through campaign attribution
Before Ensighten, campaign attribution was based on a visitor’s last touch point entry. Now, Seagate is able to follow the customer journey from website to other display networks by tying conversions to marketing campaigns.
If not for Ensighten, it would have taken us way longer than we ever anticipated to get results.
Measuring online and offline campaign ROI
Seagate now tracks customers across multiple touch points, including offline sales to online product registrations. Campaign results are now more accurately tracked and reported through a streamlined process.