CCPA and CPRA Website Compliance and Data Leakage Prevention
Real-time website data privacy enforcement and comprehensive data theft protection, without the reliance on workflow solutions
Guide
Read our 15-minute guide to CCPA compliance and data loss prevention
Webinar
Learn what the CCPA means for your business and data practices
Blog
Learn why most compliance workflows leave you susceptible to data leakage
Product sheet
Learn how Ensighten ensures both compliance and data privacy
The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) ensures that consumers within California have control over the data which companies collect on them, control over the privacy of that data and the ability to require that organizations manage their data responsibility.
Vendors that provide compliance or privacy management technology simply facilitate workflow mechanisms that rely on connections to additional systems, to enact any policy put in place and greatly aggravate data leakage vulnerabilities. Ensighten's comprehensive solution enforces privacy preferences and requests in real time without the need to interact with any other supply chain technology, therefore eliminating the risk of data leakage. The solution is a unique combination of compliance and security.
Read our 15-minute guide to CCPA compliance and data loss prevention
Real-time enforcement
Many solutions such as compliance workflow tools work on the premise of analyzing data and then acting upon it later – when a user makes a privacy request, then a further request is made to downstream providers to act upon – which can take time and passes data onto third parties without the users consent, creating various data leakage concerns.
Conversely, because Ensighten’s technology has the ability to control data access, enforcement is in real time. This results in a solution that not only provides compliance from the moment that a consent choice is made, but also ensures that data is not passed on without the user's consent, thus protecting against data leakage.
The risk of not enforcing consumer choice
Lack of compliance with the CCPA/CPRA could ultimately result in data leakage, fines and lawsuits, and the first cases are already beginning to hit the courts. With website data theft being at an all-time high, cybercriminals are looking to small and large businesses to exploit sensitive information through a variety of methods.
Even with this in mind, many organizations still opt to take a ‘wait-and-see' approach believing that they can remediate after an issue or that they will not be the focus of a lawsuit. Consider though, in Europe, we have seen that GDPR penalties have been significant and come down in favor of the consumer.
It is important to remember that when looking for a compliance solution, workflow solutions do not prevent data leakage – instead they aggravate the vulnerabilities associated with third-party website technologies.
Watch our webinar on what the CCPA means for your business
