CCPA Website Compliance and Data Leakage Prevention

Real-time website data privacy enforcement and comprehensive data theft protection, without the reliance on workflow solutions

The California Consumer Privacy Act (CCPA) ensures that consumers within California have control over the data which companies collect on them, control over the privacy of that data and the ability to require that organizations manage their data responsibility.

Vendors that provide compliance or privacy management technology simply facilitate workflow mechanisms that rely on connections to additional systems, to enact any policy put in place and greatly aggravate data leakage vulnerabilities. Ensighten's comprehensive solution enforces privacy preferences and requests in real time without the need to interact with any other supply chain technology, therefore eliminating the risk of data leakage. The solution is a unique combination of compliance and security. 

Solution highlights

No reliance on other technology
Manages consent choices and enforces in real time directly on the website independently of other systems, such as tag managers
Real-time supply chain enforcement
Ensures that privacy choice enforcement is not only applied to direct website services, but services which are utilized by proxy – otherwise known as script piggybacking
Data loss prevention
Protects privacy beyond preference management, to include defense from hackers engaged in client-side data theft through injection attacks or rogue browser plugins
Comprehensive analytics and reporting
Monitors and records event-level data transmissions from a web page to provide full real-time or historical data access visibility
Data privacy and security beyond the CCPA
Enables enforcement capabilities that not only satisfy CCPA regulation, but also GDPR, HIPPA, COPPA and more
Comprehensive user interface
Easy configuration, rapid onboarding and low-maintenance compliance and protection

Protect revenue

Many organizations generate revenue through avenues such as advertising, but this can be affected by the consent choices made by users. The CCPA requires giving users the right to opt out of the sale of their information, with the opt-out offered via a prominent link on the website.

Advertisers offer options such as restricted data processing, but many do not, leaving most organizations to simply prevent the display of advertisements when certain consent choices have been made.

Ensighten’s solution provides the ability to mask specific types of data, such as email addresses, telephone numbers, IP addresses, social security numbers and more, preventing the transmission of personal data without needing to block advertising completely. 

How we compare

 

Ensighten  

Compliance Workflow Solutions 

Real-time enforcement of data privacy preferences preventing the execution of JavaScript tags when requested 

Yes  

No  

Blocking of data being accessed and captured by third-party vendors utilized within a website

Yes  

Limited   
(reliant upon available integrations)  

Data leakage prevention and blocking of data exposure as a result of a real time client-side website attack   

Yes  

No  

Blocking of data being accessed and captured by supply chain code (4th, 5th, etc. party scripts) within a website

Yes  

No  

Real-time analysis and reporting of data requests and transmission to external sources where applicable  

Yes  

No  

Selective blocking of specific types of information being sent to providers negating the need to completely prevent certain revenue-generating assets, such as advertisements  

Yes  

No  

Customizable consent banners in line with legal requirements and site look and feel

Yes  

Yes  

SDK for mobile applications  

Yes  

Limited  

 

Real-time enforcement 

Many solutions such as compliance workflow tools work on the premise of analyzing data and then acting upon it later – when a user makes a privacy request, then a further request is made to downstream providers to act upon – which can take time and passes data onto third parties without the users consent, creating various data leakage concerns. 

 

Compliance Workflow

 

 

consent-respect-1

Ensighten

 

consent-respect-2

 

Conversely, because Ensighten’s technology has the ability to control data access, enforcement is in real time. This results in a solution that not only provides compliance from the moment that a consent choice is made, but also ensures that data is not passed on without the user's consent, thus protecting against data leakage.

The risk of not enforcing consumer choice

Lack of compliance with the CCPA could ultimately result in data leakage, fines and lawsuits, and the first cases are already beginning to hit the courts. With website data theft being at an all-time high, cybercriminals are looking to small and large businesses to exploit sensitive information through a variety of methods.  

Even with this in mind, many organizations still opt to take a ‘wait-and-see' approach believing that they can remediate after an issue or that they will not be the focus of a lawsuit. Consider though, in Europe, we have seen that GDPR penalties have been significant and come down in favor of the consumer. 

It is important to remember that when looking for a compliance solution, workflow solutions do not prevent data leakage – instead they aggravate the vulnerabilities associated with third-party website technologies.

Ensure CCPA compliance

Get in contact to learn more about how you can ensure your website is CCPA compliant and prevent data leakage through the Ensighten solution.
Contact us