Why Brands Need to Break Free From Data Enslavement

February 28, 2019 - Ensighten

The problem is that brands are choosing enslavement unknowingly; and they aren't acting on the right kind of data to drive the optimization they most desperately need. Our VP of Data Strategy John Reilly discusses CDP and the importance for businesses to break free from their data restrains to obtain first-party data and insights in ITProPortal.

Read the full article here.