tag management

Follow Ensighten's blog to keep updated on the latest Magecart attacks and other news from today’s cyber threat landscape
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November 12, 2021 - Ensighten

What is a Tracking Pixel? How Web Beacons Work

The tracking pixel is known by many names: web beacon, marketing pixel, conversion pixel, retargeting pixel, and sometimes just "pixel." No matter what you call it, this tiny fragment of code is a...
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November 4, 2021 - Anthony Durgavich

Better Targeting with Facebook Conversion API and Server-Side Tagging

For years, Facebook Custom Audiences has been a critical tool for retargeting Facebook users who interacted with your brand or website. But as the business world--and regulators-- shift focus towards...
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