tag management

Follow Ensighten's blog to keep updated on the latest Magecart attacks and other news from today’s cyber threat landscape
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February 8, 2022 - Jeff Edwards

Six Benefits of Server-Side Tagging

In a client-side tagging scenario, when a conversion event occurs, and you want to notify the marketing platforms of it, your website needs to download a JavaScript library from each vendor’s content...
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January 19, 2022 - Jeff Edwards

What is Browser Fingerprinting? Is it GDPR Compliant?

As we settle from the initial shock of the "cookie apocalypse," the marketing and advertising world has turned to explore new technologies to replace third-party cookies. One of them is browser...
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November 12, 2021 - Ensighten

What is a Tracking Pixel? How Web Beacons Work

The tracking pixel is known by many names: web beacon, marketing pixel, conversion pixel, retargeting pixel, and sometimes just "pixel." No matter what you call it, this tiny fragment of code is a...
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November 4, 2021 - Anthony Durgavich

Better Targeting with Facebook Conversion API and Server-Side Tagging

For years, Facebook Custom Audiences has been a critical tool for retargeting Facebook users who interacted with your brand or website. But as the business world--and regulators-- shift focus towards...
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