Server-Side Tagging

Follow Ensighten's blog to keep updated on the latest Magecart attacks and other news from today’s cyber threat landscape
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February 8, 2022 - Jeff Edwards

Six Benefits of Server-Side Tagging

In a client-side tagging scenario, when a conversion event occurs, and you want to notify the marketing platforms of it, your website needs to download a JavaScript library from each vendor’s content...
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November 4, 2021 - Anthony Durgavich

Better Targeting with Facebook Conversion API and Server-Side Tagging

For years, Facebook Custom Audiences has been a critical tool for retargeting Facebook users who interacted with your brand or website. But as the business world--and regulators-- shift focus towards...
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