Compliance and Consent Management

The latest news and best practices for compliance with data privacy regulations like the GDPR, CCPA and PIPL.
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January 17, 2022 - Jeff Edwards

Six Common CCPA Compliance Mistakes

  Although it has been in effect since 2020, some businesses still fall foul of the California Consumer Privacy Act (CCPA). This can be a serious mistake as the state Attorney General can fine you...
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January 14, 2022 - Ensighten

What Is Cohort-based Marketing? Is It GDPR Compliant?

By now, the "cookie apocalypse" isn't new news. But it doesn't mean marketers have a clear solution to navigate the changes.
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December 17, 2021 - Ensighten

Everything You Need To Know About The CCPA Do Not Sell Rule

While consumer privacy laws have traditionally been few and far between in the United States, The California Consumer Protection Act (CCPA) upended that paradigm with the strictest consumer privacy...
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November 17, 2021 - Jeff Edwards

FTC Signals Crackdown on "Negative Option Marketing" and Dark Patterns

For years dark patterns, the user interface patterns designed to frustrate user experience and guide users towards actions and outcomes not in their best interest, have been one of the more...
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November 16, 2021 - Jeff Edwards

What are Dark Patterns? How UI Influences Consent and Compliance

Have you ever tried to cancel a subscription service, or withdraw online consent, only to find yourself in a maze of never-ending submenus that seems like it was dreamed up by MC Escher himself?
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November 12, 2021 - Ensighten

What is a Tracking Pixel? How Web Beacons Work

The tracking pixel is known by many names: web beacon, marketing pixel, conversion pixel, retargeting pixel, and sometimes just "pixel." No matter what you call it, this tiny fragment of code is a...