Ensighten Blog (5)

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November 16, 2021 - Jeff Edwards

What are Dark Patterns? How UI Influences Consent and Compliance

Have you ever tried to cancel a subscription service, or withdraw online consent, only to find yourself in a maze of never-ending submenus that seems like it was dreamed up by MC Escher himself?

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November 12, 2021 - Ensighten

What is a Tracking Pixel? How Web Beacons Work

The tracking pixel is known by many names: web beacon, marketing pixel, conversion pixel, retargeting pixel, and sometimes just "pixel." No matter what you call it, this tiny fragment of code is a...

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November 8, 2021 - Ensighten

China’s New Privacy Law: How to Assess and Maintain PIPL Compliance

Countries around the world are implementing new regulations concerning data privacy and protection. One of the latest is in China. The Personal Information Protection Law (PIPL) went into effect on...

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November 4, 2021 - Anthony Durgavich

Better Targeting with Facebook Conversion API and Server-Side Tagging

For years, Facebook Custom Audiences has been a critical tool for retargeting Facebook users who interacted with your brand or website. But as the business world--and regulators-- shift focus towards...

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November 2, 2021 - Jeff Edwards

GDPR Cookie Compliance 101: How to Manage EU Users’ Consent

Website cookies can present a big challenge for online businesses. Marketing teams want to capture and track as much visitor information as they can, but many privacy regulations require them to...

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October 27, 2021 - Ensighten

What are Website Cookies and How Do They Work?

If you’ve visited any website on your desktop or your mobile device, you likely see banners like this on the site you are visiting: