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Follow Ensighten's blog and become a data privacy & tag management expert. Topics include data privacy, GDPR, tag management, mobile tag management

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April 2, 2017 - Ensighten

Protect Your Brand from Tag Piggybacking Risks

Tag basics Tags are the technical mechanism for collecting data from a digital property, typically requiring that a small snippet of code be placed on the website/app . Tags serve a variety of...
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October 4, 2016 - Ensighten

Improving Marketing Measurement Through Omni-Channel Data Collection

Digital interactions influence nearly two-thirds (64 percent) of dollars spent in-store, but that conversion path stretches across a slew of digital touchpoints, including email, search, onsite...
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August 25, 2016 - Ensighten

Marketers: Are You Winning the Attention Game with Digital Multi-taskers?

Is mobile the new prime-time vehicle of choice among media consumers? That’s the evidence in a Yahoo media study with clear implications for marketers seeking to target the right consumers on the...
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June 8, 2016 - Ensighten

Innovation and Scalability Compete in Marketing Technology: Bi-Modal Framework Supports Both

It’s true that innovation in marketing technology has been nothing short of stunning. But in enterprise marketing, the technology also must scale. And innovation and scalability are not necessarily...
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November 18, 2015 - Ensighten

Get a Sneak Peek of Ensighten Mobile's New Unified Interface

Ensighten this week launched an all-new integrated platform for Ensighten Mobile, delivering many new features that simplify and support mobile app marketing.
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October 19, 2015 - Ensighten

Ensighten Raises $53 Million In New Funding To Accelerate Global Leadership And Innovation For Its Omni-Channel Customer Data Platform