Tag basics Tags are the technical mechanism for collecting data from a digital property, typically requiring that a small snippet of code be placed on the website/app . Tags serve a variety of...
Digital interactions influence nearly two-thirds (64 percent) of dollars spent in-store, but that conversion path stretches across a slew of digital touchpoints, including email, search, onsite...
Is mobile the new prime-time vehicle of choice among media consumers? That’s the evidence in a Yahoo media study with clear implications for marketers seeking to target the right consumers on the...
It’s true that innovation in marketing technology has been nothing short of stunning. But in enterprise marketing, the technology also must scale. And innovation and scalability are not necessarily...
Ensighten this week launched an all-new integrated platform for Ensighten Mobile, delivering many new features that simplify and support mobile app marketing.
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