Ensighten Blog (4)

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January 19, 2022 - Jeff Edwards

What is Browser Fingerprinting? Is it GDPR Compliant?

As we settle from the initial shock of the "cookie apocalypse," the marketing and advertising world has turned to explore new technologies to replace third-party cookies. One of them is browser...

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January 17, 2022 - Jeff Edwards

Six Common CCPA Compliance Mistakes

Although it has been in effect since 2020, some businesses still fall foul of the California Consumer Privacy Act (CCPA). This can be a serious mistake as the state Attorney General can fine you...

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January 14, 2022 - Ensighten

What Is Cohort-based Marketing? Is It GDPR Compliant?

By now, the "cookie apocalypse" isn't new news. But it doesn't mean marketers have a clear solution to navigate the changes.

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January 11, 2022 - Jeff Edwards

CNIL Fines Google, FaceBook $240M, Signaling Increased Privacy Enforcement in 2022

Just two weeks in and 2022 looks to be a banner year for EU privacy enforcement, at least if France’s Commission nationale de l'informatique et des libertés (CNIL) has anything to say about it. Last...

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December 17, 2021 - Ensighten

Everything You Need To Know About The CCPA Do Not Sell Rule

While consumer privacy laws have traditionally been few and far between in the United States, The California Consumer Protection Act (CCPA) upended that paradigm with the strictest consumer privacy...

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December 9, 2021 - Jeff Edwards

9 Common GDPR Cookie Banner Mistakes

While most businesses know they need banners to comply with the GDPR’s rules on cookies, too many are still making key mistakes. In many cases that’s because they haven’t kept up with regulator and...