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March 18, 2015 - Ensighten

The Danger in Poor Data Quality

“Inflation is a disease, a dangerous and sometimes fatal disease, a disease that if not checked in time can destroy a society.” –Milton Friedman
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March 18, 2015 - Newsroom

Are Marketers Overwhelmed By Data?

Are Marketers Overwhelmed by Data?
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March 11, 2015 - Ensighten

How to Use CRM Within Your Optimization Strategy

Let’s start with a quick refresher! CRM is an acronym for customer relationship management. When we talk about CRM in the context of testing, we’re talking about the valuable customer and prospect...
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March 3, 2015 - Ensighten

How to Compete in an Omni-Channel World

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers....
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March 2, 2015 - Newsroom

Multichannel Vs. Omni-channel Marketing: What’s The Difference?

Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?
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February 24, 2015 - Ensighten

Announcing Real-Time Optimization for Native Mobile Apps: A/B and Multivariate App Testing for Marketers—without Hard-Coding or Delaying ROI

Today we are thrilled to announce a groundbreaking new capability for marketers: Ensighten Mobile App Experience Optimization. For the first time ever, marketers can conduct AB and...