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March 18, 2015 - Ensighten

The Danger in Poor Data Quality

“Inflation is a disease, a dangerous and sometimes fatal disease, a disease that if not checked in time can destroy a society.” –Milton Friedman
March 18, 2015 - Newsroom

Are Marketers Overwhelmed By Data?

Are Marketers Overwhelmed by Data?
March 11, 2015 - Ensighten

How to Use CRM Within Your Optimization Strategy

Let’s start with a quick refresher! CRM is an acronym for customer relationship management. When we talk about CRM in the context of testing, we’re talking about the valuable customer and prospect...
March 3, 2015 - Ensighten

How to Compete in an Omni-Channel World

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers....
March 2, 2015 - Newsroom

Multichannel Vs. Omni-channel Marketing: What’s The Difference?

Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?
February 24, 2015 - Ensighten

Announcing Real-Time Optimization for Native Mobile Apps: A/B and Multivariate App Testing for Marketers—without Hard-Coding or Delaying ROI

Today we are thrilled to announce a groundbreaking new capability for marketers: Ensighten Mobile App Experience Optimization. For the first time ever, marketers can conduct AB and...