Underworks Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Manabu Tajima, hereinafter Underworks) provides one-stop support from strategy planning to execution support for digital marketing., We are pleased to announce that we have decided to introduce "Ensighten”, the leader in website security and privacy compliance, to about 30 websites including corporate websites and brand websites of Nippon Hotel Co., Ltd. (Headquarters: Toshima-ku, Tokyo, President: Masayuki Satomi, hereafter Nippon Hotel) of JR East Group. We plan to introduce this system in the fall of this year, and we plan to introduce it to other companies of JR Hotel Members.
Ensighten is the leader in website security and privacy compliance. Their comprehensive security solution provides protection against client-side attacks, malicious adware and data loss, while enabling data privacy and compliance. Some of the largest brands in the world within the hospitality, retail, financial and travel industries use Ensighten’s MarSec™ platform to protect their websites from a variety of cyberattacks and data leakage to ensure compliance with global privacy regulation.
The hotels operated by Nippon Hotel are used not only by Japanese but also by many foreign travelers and business people from all over the world. Global data privacy legislation such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the USA have created an urgent need for brands globally to protect customer data from theft and exfiltration. Online attacks such as web skimming, which extract credit card and login data, are a great concern to the hospitality industry, and as such ensuring that Nihon Hotels are protected against these attacks has been and continues to be a priority.
After evaluation, it was decided that Ensighten provides an advanced and comprehensive tool that enables compliance enforcement capabilities in line with global data privacy legislation, along with protection against existing and emerging attack methods. Ensighten takes a wider approach towards the security and privacy of personal data through advanced monitoring, visibility and threat intelligence, something that was not found in other solutions.
Mr. Susumu Sato, Managing Director of Brand Planning and Public Relations Department of Nippon Hotel, said, “In the hotel industry we are dealing with a lot of personal information from our customers, therefore we were looking for a solution which had compliance and security capabilities to manage cookie consent securely and efficiently and prevent data leakage. We have decided to implement the "Ensighten" solution because we have evaluated that it offers the highest level of safety for our customers with high security standards, while complying with the GDPR and CCPA.".
Marty Greenlow, CEO of Ensighten commented; “We welcome Nippon Hotel onto the Ensighten platform and are pleased to continue our work with Underworks Co. Ltd to provide attack mitigation and ensure global compliance enforcement. As digital platforms are used more frequently to make purchases or reservations, brands have a greater responsibility to ensure their customers’ data is secure. The likes of the CCPA and GDPR have encouraged many businesses such as Nippon Hotel to take a preventative approach, but many businesses are leaving it too late, and are therefore falling victim to data leakage, related fines and lawsuits. We look forward to continuing to work with brands such as Nippon Hotel to provide the leading data governance and compliance solution.”