CUPERTINO, Calif., August 07, 2013: Ensighten, the leader in enterprise data and tag management that boosts marketing agility and eases privacy compliance with the industry’s first Agile Marketing Platform (AMP), has appointed James Niehaus to Vice President of Analytics and Digital Strategy.
In his new role at Ensighten, Mr. Niehaus will bring his extensive industry experience to Ensighten’s client’s and prospects at top brands and Fortune 500 organizations to help them fully leverage the Ensighten platform to advance and accelerate their marketing strategies.
“James is an exceptional executive and brings a unique industry perspective to our business,” said Ensighten CEO Josh Manion. “James has the ability to deeply understand analytics technology, the needs of today’s large brands and the perspective of the client. Hiring James further validates our vision and commitment to our customers as he will work to ensure Ensighten’s platform addresses the specific challenges and ever-growing demands of the world’s leading enterprises.”
“I look forward to helping Ensighten’s customers and prospects unlock the full potential of the Ensighten platform,” said Niehaus. “As an Ensighten customer for the last two years I experienced first-hand how Ensighten empowers global marketing organizations to move faster and execute more advanced solutions in the area of analytics, optimization, and personalization.”
James joins Ensighten from Symantec where he was the head of optimization and web analytics and where he developed significant expertise on the Ensighten platform and was also a member of our customer advisory board. Prior to Symantec, James held roles at Salesforce.com, J2 Global and Ellie Mae.
The leader in enterprise data and tag management, boosts marketing agility and eases privacy compliance with the industry’s first Agile Marketing Platform (AMP), built to meet the needs of enterprise marketing organizations. With Ensighten AMP, businesses rapidly execute any marketing initiative, achieve one-to-one marketing and deliver great user experiences. Ensighten’s proprietary data and tag delivery network and patented technology give organizations unmatched ability to deploy any vendor tag on any platform or device, using unlimited deployment conditions, while accelerating page performance. Marketers use Ensighten AMP to collect, own and use their onsite, offsite and offline data. Ensighten AMP processes over a trillion tag requests from 30,000 Web domains across 150 countries, representing more than $30 billion in ecommerce for top brands that include Brooks Brothers, Capital One, Microsoft, Money Supermarket, monster.com, RAC, Sony Electronics, Staples, Symantec, Thomson, United Airlines, and Virgin Australia. Visit us at www.ensighten.com, and follow us on facebook.com/ensighten and Twitter @ensighten.