CMO vs. CPO: How to Turn Conflict Into Cooperation

January 31, 2019 - Ensighten

Marketing today is more data-driven than ever and not coincidentally, reported data breaches are now at an all-time high; creating an urgent need for CMOs and CPOs to turn conflict into cooperation. Our CEO Marty Greenlow discusses in the IAPP how to align these two roles to avoid becoming the next victim of a data leak.

Read the full article here.