Posts by Ensighten

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November 12, 2021 - Ensighten

What is a Tracking Pixel? How Web Beacons Work

The tracking pixel is known by many names: web beacon, marketing pixel, conversion pixel, retargeting pixel, and sometimes just "pixel." No matter what you call it, this tiny fragment of code is a...
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November 8, 2021 - Ensighten

China’s New Privacy Law: How to Assess and Maintain PIPL Compliance

Countries around the world are implementing new regulations concerning data privacy and protection. One of the latest is in China. The Personal Information Protection Law (PIPL) went into effect on...
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October 27, 2021 - Ensighten

What are Website Cookies and How Do They Work?

If you’ve visited any website on your desktop or your mobile device, you likely see banners like this on the site you are visiting:
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October 25, 2021 - Ensighten

APPI vs. GDPR: Comparing Japan's Privacy Law to the EU Regulation

If you serve customers in Japan, you need to follow the country’s Act on the Protection of Personal Information (APPI). If you're already compliant with the General Data Protection Regulation (GDPR),...
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October 20, 2021 - Ensighten

What is Cookie Piggybacking and Is it a Compliance Risk?

Cookie piggybacking, also referred to as cookie syncing and piggybacking tags is a term used to describe a common web development practice that is exposing many companies to avoidable risks and...
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July 30, 2021 - Ensighten

Amazon Hit with Record $887 Million Fine for GDPR Privacy Violations

Amazon.com Inc. has been hit with the biggest ever GDPR privacy fine—a whopping 746 million-euro ($887 million) penalty—for violating the European Union’s data protection rules.