The EU's General Data Protection Regulation (GDPR) sets out laws for organizations regarding how to process and store Personal Data, as well as identifying rights individuals have over their personal...
Today's consumers are no stranger to cookie banners. But navigating the fast-changing consent management landscape is far from a walk in the park for marketers.
By now, the "cookie apocalypse" isn't new news. But it doesn't mean marketers have a clear solution to navigate the changes.
While consumer privacy laws have traditionally been few and far between in the United States, The California Consumer Protection Act (CCPA) upended that paradigm with the strictest consumer privacy...
The tracking pixel is known by many names: web beacon, marketing pixel, conversion pixel, retargeting pixel, and sometimes just "pixel." No matter what you call it, this tiny fragment of code is a...
