Posts by Ensighten

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May 6, 2022 - Ensighten

How Does the GDPR Define Personal Data? How Should It Be Handled?

The EU's General Data Protection Regulation (GDPR) sets out laws for organizations regarding how to process and store Personal Data, as well as identifying rights individuals have over their personal...
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March 23, 2022 - Ensighten

Why Digital Marketers Should Care About Cookie Consent

Today's consumers are no stranger to cookie banners. But navigating the fast-changing consent management landscape is far from a walk in the park for marketers.
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January 14, 2022 - Ensighten

What Is Cohort-based Marketing? Is It GDPR Compliant?

By now, the "cookie apocalypse" isn't new news. But it doesn't mean marketers have a clear solution to navigate the changes.
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December 17, 2021 - Ensighten

Everything You Need To Know About The CCPA Do Not Sell Rule

While consumer privacy laws have traditionally been few and far between in the United States, The California Consumer Protection Act (CCPA) upended that paradigm with the strictest consumer privacy...
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November 12, 2021 - Ensighten

What is a Tracking Pixel? How Web Beacons Work

The tracking pixel is known by many names: web beacon, marketing pixel, conversion pixel, retargeting pixel, and sometimes just "pixel." No matter what you call it, this tiny fragment of code is a...
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November 8, 2021 - Ensighten

China’s New Privacy Law: How to Assess and Maintain PIPL Compliance

Countries around the world are implementing new regulations concerning data privacy and protection. One of the latest is in China. The Personal Information Protection Law (PIPL) went into effect on...