Ensighten's Data-Driven Marketing Top Blog Posts

Reflections on the Rise of the Customer Data Platform (CDP)

September 12, 2016

by L. Erik Bratt, VP Marketing, Ensighten, @erikbratt

Editor’s Note: the following is an interview with technologist and consultant David Raab, of Raab Associates, who has been promoting the advantages of a customer data ...

Marketers: Are You Winning the Attention Game with Digital Multi-taskers?

August 25, 2016

by L. Erik Bratt, VP Marketing, Ensighten

Is mobile the new prime-time vehicle of choice among media consumers? That’s the evidence in a Yahoo media study with clear implications for marketers seeking to target the ...

Top 10 Things a Customer Data Platform (CDP) Should Do For You

August 2, 2016

by Peter Fernando, Ensighten

Last month, Gartner Research introduced a new industry category into its latest “hype cycle” for digital marketing: the customer data platform (CDP), coined in 2013. “A ...

New Report: Tag Management Among Top 3 Investments to Support Personalization

July 19, 2016

by Peter Fernando, Ensighten

According to a new report by Forrester Research, Digital Experience Technology and Delivery Priorities, 2016, strategic technical investment in 2016 will revolve around ...

Two Heavyweights Debate the Future of MarTech in No-Holds-Barred Encounter

June 22, 2016

by L. Erik Bratt, VP Marketing, Ensighten, @erikbratt

The recent debate of two MarTech heavyweights came down to a split decision as these thought leaders went toe-to-toe recently in an Ensighten-sponsored debate. In one ...

Scott Brinker speaking at AGILITY Atlanta

Innovation and Scalability Compete in Marketing Technology: Bi-Modal Framework Supports Both

June 8, 2016

by L. Erik Bratt, VP Marketing, Ensighten, @erikbratt

It’s true that innovation in marketing technology has been nothing short of stunning. But in enterprise marketing, the technology also must scale. And innovation and ...

Enterprise Tag Management: Future Proof Your Marketing

May 4, 2016

by L. Erik Bratt, VP Marketing, Ensighten, @erikbratt

Where does your tag management system reside on the customer maturity curve, with simple tagging agility at one end and the capacity to support omni-channel personalization ...

Re-engineering digital analytics: Why some brands are cutting the cord on traditional web analytics

April 27, 2016

by James Niehaus, VP of Analytics & Strategy, Ensighten @jamesniehaus

It’s always of great interest to me to see new trends emerge in our space. One such trend gaining momentum with our enterprise customers solves an old problem with what I’d ...

Dell Solves the Privacy Equation with Ensighten

April 25, 2016

by L. Erik Bratt, VP Marketing, Ensighten, @erikbratt

What does it take to make an enterprise-class privacy solution work across 20 countries? That was the focus of a presentation by Jim Parker of Dell, Inc., at Ensighten’s ...

Blog

Featured Post

Top 10 Things a Customer Data Platform (CDP) Should Do For You

by Peter Fernando, Ensighten

Recent Posts

Reflections on the Rise of the Customer Data Platform (CDP)

September 12, 2016

by L. Erik Bratt, VP Marketing, Ensighten, @erikbratt

Marketers: Are You Winning the Attention Game with Digital Multi-taskers?

August 25, 2016

by L. Erik Bratt, VP Marketing, Ensighten

Top 10 Things a Customer Data Platform (CDP) Should Do For You

August 2, 2016

by Peter Fernando, Ensighten

New Report: Tag Management Among Top 3 Investments to Support Personalization

July 19, 2016

by Peter Fernando, Ensighten

Two Heavyweights Debate the Future of MarTech in No-Holds-Barred Encounter

June 22, 2016

by L. Erik Bratt, VP Marketing, Ensighten, @erikbratt

Innovation and Scalability Compete in Marketing Technology: Bi-Modal Framework Supports Both

June 8, 2016

by L. Erik Bratt, VP Marketing, Ensighten, @erikbratt

Enterprise Tag Management: Future Proof Your Marketing

May 4, 2016

by L. Erik Bratt, VP Marketing, Ensighten, @erikbratt

Re-engineering digital analytics: Why some brands are cutting the cord on traditional web analytics

April 27, 2016

by James Niehaus, VP of Analytics & Strategy, Ensighten @jamesniehaus

Dell Solves the Privacy Equation with Ensighten

April 25, 2016

by L. Erik Bratt, VP Marketing, Ensighten, @erikbratt

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