Top 10 Things a Customer Data Platform (CDP) Should Do For You
by Peter Fernando, Ensighten
Last month, Gartner Research introduced a new industry category into its latest “hype cycle” for digital marketing: the customer data platform (CDP), coined in 2013. “A customer data platform (CDP) is an integrated customer database managed by marketers that unifies a company’s customer data from marketing, sales and service channels to enable customer modeling and… more
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