Search Results

Displaying 1 - 9 of 57 results for "Pelin Thorogood"

Pelin leads Ensighten’s go-to-market strategy, marketing, and key strategic initiatives, bringing with her a deep knowledge of the MarTech landscape and a profound understanding of the challenges faced by today’s marketers.

Pelin joins Ensighten via the Anametrix acquisition, the award-winning marketing analytics company, where she continues to serve as CEO. Her career as a high-tech innovator and analytics strategist includes leading the go-to-market strategy as chief marketing officer (CMO) of WebSideStory (acquired by Omniture/Adobe), and extending Peregrine Systems’ enterprise software business (acquired by HP) into Web-based applications as head of product marketing. She was named one of the “20 Women to Watch” by Sales Lead Management Association in 2011 and 2012.

In addition to her love of data-driven decision making, Pelin is also passionate about wine making and is a co-founder of Los Pilares Wines. Pelin holds a B.S. in Operations Research, Masters in Engineering, and MBA, all from Cornell University, where she also serves as Executive-in-Residence for the Johnson Graduate School of Management.

 Thorogood to lead go-to-market strategy and marketing as Ensighten accelerates growth and innovation in its open marketing platform SAN JOSE, Calif., February 19, 2015 – Ensighten, the leading global omni-channel data and tag management provider and company behind the Open Marketing Platform, today announced that Pelin Thorogood, a veteran analytics strategist and senior marketing technology… more ››

How to make unruly data help you optimize programmatic spending Data is the name of the game in today’s marketing world, and the savvy marketer makes use of every data resource to improve every marketing channel, including the medium of the moment: programmatic. Programmatic ad buying is on the rise. Recent research from Dun & Bradstreet found… more ››

Executive Insights: Pelin Thorogood Having a degree in math or engineering soon may be a marketing prerequisite. At the very least, your C.V. should list a statistics class or two. Marketers have to bring a balance of creativity and analytical thinking to their jobs these days, and the emphasis on the analytical end is increasing,… more ››

Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment? Digital advertising is coming of age and leading global media growth, eating into TV’s decades-long dominance. It’s been… more ››

Back-To-School With Advanced Use Cases in Mar-Tech The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry currently driven by these innovations. As the kids return to classrooms this fall, I’m reminded that school is never really out for our industry. We’re seeing… more ››

In the Moment Marketing With Mobile Advertising: The Next Big Leap The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Online and offline now intersect on mobile, and the signs of change are everywhere. Visit just about any store and you’ll see shoppers on their… more ››

Offline Is the New Online Buyers have clearly crossed the digital divide combining online and offline actions. Going forward, it would be wise for brands to follow the consumers’ lead. Let’s take a look at one of the year’s most provocative and seemingly paradoxical trends: offline is fast becoming the new online in omnichannel marketing.… more ››

4 Keys to Personalization in an Omnichannel World How to achieve that one-to-one connection as your customers navigate across channels. When done right, omnichannel marketing has the potential to not only increase brand loyalty and customer lifecycle value, but also to build trust. If the personalized experience consumers receive outweighs privacy concerns they may have,… more ››

Time to update your browser.

For the best experience of the website, please download one of these free, up-to-date browsers.

Choose from one of the following browsers: