15-MINUTE GUIDE TO CUSTOMER DATA PLATFORMS
Find out why global brands are relying on Customer Data Platforms (CDP) to get the truth about marketing and advertising performance, prevent data leakage, and fuel real-time personalization across systems.
In this exclusive guide, you will learn:
- What a CDP is and how it works
- Why the CDP market is expected to reach $1B by 2019
- The five core benefits of a CDP
- The different types of CDPs and how they differ from DMPs
- The importance of collecting first-party data and profiles
- How to know if you’re ready for a CDP
- How top brands such as Dell, United and TD Bank are using CDP capabilities to drive results
This colorful, easy-to-read guide will help you get up to speed on CDPs in a jiffy. Hurry, download now – the clock is ticking!