Resources
Infographics
Website Privacy Standards
As advertisers develop more sophisticated online tracking tools, government and consumer groups are pushing for stricter privacy standards. Do Not Track, the web tracking opt-out movement in the U.S. is gaining ground as a government-backed industry standard. In Europe, it's already the law.
Whitepapers & Case Studies
Tag Management Fundamentals for Marketers: Optimize digital marketing performance with control of website tagging
The evolution of eCommerce has led web enterprises to rely on numerous 3rd party digital marketing services. These services take the form of JavaScript “tags” on web pages, which slow page load, hinder marketing agility, and present a major website management challenge. Tag Management Systems (TMS) solve this critical issue for digital marketing teams. The adoption of TMS enables enhanced conversion from faster page loads, better data clarity, and more agile marketing and analytics teams.Purina: Dozens of websites, one easy solution
See how implementing Ensighten Manage changed the way Purina does online marketing.
Videos
Myth of the "Universal Tag"
Featuring Eric Peterson of Web Analytics Demystified and Brandon Bunker of Sony
Learn how tag management systems increase ROI from 3rd party tags, improve analytics and customer satisfaction, and hear Sony's "before and after" tag management story.Tag Management as Game Changer
Featuring Joe Stanhope of Forrester and Bill Bazely of Microsoft Stores
Learn about the critical business issues driving the adoption of Tag Management Systems (TMS), getting started with a TMS and what to look for in a TMS vendor. PLUS: hear how Ensighten is collapsing tag deployment cycles at Microsoft.
Tools
ROI Calculator
From our rich client base – hundreds of sites – we've gathered the most useful metrics and turned them into a comprehensive ROI calculator.RFI/RFP Template
Based on numerous engagements with customers, we have compiled the most common questions into this comprehensive Tag Management System RFP template. Download it now and accelerate your search for the right TMS technology and vendor.