Tag Management for Enterprise Class Websites
Tag Management for Enterprise-Class Websites
Accelerate Page Load and Optimize Digital Marketing
Ensighten Manage is the enterprise-class Tag Management System (TMS) relied upon by leading eCommerce companies including Sony Stores, Monster.com, Microsoft Stores, United Airlines and many others. Ensighten Manage powered $16 billion in eCommerce revenue in 2011, serving 90 billion tags to industry leaders who trust Ensighten to provide a critical part of their online infrastructure. Ensighten Manage supports analytics tags, advertising pixels, social tags, website optimization tags, voice of customer tags – any tag. Request a demo today!
Ensighten Manage is an enterprise-class tag management system (TMS) that:
- Improves website page load time by 20% to 50%
- Enables fast tag deployment and maintenance by business users
- Replaces hundreds of lines of JavaScript with a single line of code
- Supports extensible tag management across Flash and mobile apps
"Upon launch of Ensighten, we realized an immediate 2 times ROI and achieved an 18.1 times ROI within the first year."
– Brandon Bunker, Sony
Control Your Tags
Ensighten Manage replaces hundreds of lines of code per web page with a single line of code on each page and provides an easy-to-use web application that enables business users to quickly deploy, manage and optimize tag-based digital services. Ensighten Manage also features tag conditional logic to customize tags by page or by domain based on site visitor geography or other factors.
Speed Up Your Site
Ensighten's proprietary high-performance global Tag Delivery Network streams tag code to a web page as it loads. This enables site visitors to immediately see and interact with your page while Ensighten Manage asynchronously deploys the tags to your page in the background.
Ensighten's Tag Delivery Network features automatic code error checking, code compression and global server coverage – and it's optimized to serve tag code blazingly fast. Error detection prevents the loading of faulty or unresponsive tag code, which stops a bad tag from ever freezing your web pages. The end result is that Ensighten Manage provides a faster and more stable experience for your site visitors.
Empower Business Users
With Ensighten Manage, marketers and web analytics specialists can manage tag updates on their own using Ensighten Manage's intuitive web interface to change, add or remove tags quickly. With Ensighten Manage, everything about tag management becomes easier, enhanced and more efficient – from deployment to changes to everyday use.
You'll be able to extend the functionality of your tags, get amplified data and tracking clarity, and – because the Ensighten Manage code loads asynchronously in the page header – speed up page load times. With Ensighten Manage, everything about tag management becomes easier, enhanced and more efficient, from deployment to changes to everyday use.
Improve Site Stability and Make IT Happy
IT departments love Ensighten Manage. In addition to getting them out of the business of day-to-day tag maintenance and deployment, Ensighten Manage provides a powerful JavaScript management system with automatic unit and performance testing of tags that minimizes any site stability and performance issues related to third-party tags. Ensighten Manage:
- Prevents tag-related page breakdowns – Ensighten Manage uses asynchronous code loading, so even if a broken tag throws errors, the rest of the web page still loads perfectly.
- Improves your quality assurance and rollout process – Tag deployments and modifications are tested in a cookie-controlled live production environment, ensuring that sites run smoothly when changes go live.
- Safeguards against unintentional errors with versioning rollback – If a tag change is made that is unwanted or unnecessary, the site can be reverted to the previous version with a few clicks.
- Features multi-user workflow and built-in permissions – Ensighten Manage is built to support enterprise business processes with sophisticated workflow, permission and alerting capabilities that support multi-department tag editing, testing, approval and deployment.
Additional Ensighten products extend the capabilities of the Ensighten Manage tag management platform: Ensighten Privacy helps you manage your sites’ data collection, privacy and legal compliance, while Ensighten Mobile and Ensighten Flash extend all the benefits of Ensighten’s enterprise-class tag management to mobile apps and Flash/Flex/Air rich media sites and apps.