Ensighten Mobile
REAL-TIME MOBILE APP TAGGING
Online businesses are facing the largest fundamental market shift ever: the explosive growth of mobile browsing on tablets and smartphones. Recent growth estimates put mobile commerce at $31 billion in the U.S. by 2016. Consumer habits are changing forever, making your brand’s mobile experience equally or more important than your website presence.
But mobile tagging still faces hurdles. Collecting app usage data usually requires specific tools, leading to silos of consumer and analytics data that are difficult to integrate. Tags are often deployed consistently, resulting in fragmented data and ineffective targeting. Tags in an app must be integrated via SDK requiring specialized knowledge by the developer. And even minor app changes require app resubmission, delaying the availability of the update in stores.
See the Results of Tag Changes Instantly
With Ensighten Mobile, no source code is modified, allowing you to bypass the mobile app update process and associated delays. See the immediate impact of tag changes across all users and data.
Unify Analytics Data for Multi-Channel Insight
Say goodbye to separate mobile and web data silos. Ensighten Mobile easily integrates any web analytics tool into mobile apps, improving data inclusiveness and accuracy across devices and formats.
Optimize Mobile Marketing ROI
The speed and flexibility of tagging with Ensighten Mobile lets you test multiple in-app advertising networks or mobile analytics at a moment’s notice, adjust tags quickly and intelligently to capitalize on user activity, fine-tune user targeting based on a variety of factors, and measure the impact of user engagement with an in-app video.
Easy for Business Users and Developers
Business users can implement and modify any tag in minutes with easy-to-use templates, reducing reliance on busy developers and technical staff. For developers, there are no delays associated with learning specialized SDK environments or performing complex API integrations. Change tag configurations whenever you want, without recompilation or app resubmission.
Easily Honor User Privacy Settings
Ensighten Mobile leverages Ensighten Privacy to offer easy options for compliance, including in-app dialog boxes and suppression of individual tags based on user privacy settings and local privacy laws.
FEATURES AND CAPABILITIES
Ensighten Mobile leverages Ensighten’s single line of code to enable comprehensive, real-time tagging of any mobile app without requiring developers to integrate proprietary SDKs or compile tags.
- Drag-and-drop compatibility with all major enterprise Web analytics platforms like Webtrends, Google Analytics, SiteCatalyst, etc.
- Fast, template-based tagging of common mobile ad networks like Millennial Media, Jumptap, AdMob, inMobi, Navteq, etc.
- Easy video tagging templates to track multiple event-based parameters
- Supports iOS and Android
