WEB ANALYTICS AND VIDEO – TOGETHER AT LAST
In the past, having videos on your site meant no tracking or data – a black hole for visitor data collection. Historically, these and other rich media applications like Flash, Flex and Air required analytics tags to be coded into the application during development. This made altering tags – no matter how minor the change – an incredibly complex and expensive process. Timely use of web analytics services, ad networks and other digital marketing services for online videos or games was next to impossible. Thanks to Ensighten Video, that’s no longer the case.
CONTROL VIDEO AND RICH MEDIA TAGGING
With Ensighten Video, adding, deleting and modifying tags on YouTube, Vimeo, and more – as well as within Flash, Flex, and Air-based sites and apps – becomes a quick and easy process. This allows you to draw valuable analytics from video content, game content and any other rich media apps and sites in real-time, without having to redevelop or recompile applications. Ensighten Video’s intuitive web interface makes it easy to manage tags, and implementing and leveraging web analytics can also be accomplished efficiently. You’ll also reduce costs associated with tagging and site development.
ACCELERATE SITE PERFORMANCE
One line of Ensighten code replaces the dozens or hundreds that previously throttled your online video player or rich media application. Ensighten’s single line of code never changes and never requires recompilation. This code reduction, combined with Ensighten’s high-performance Tag Delivery Network, accelerates vide-based and rich media sites and applications to improve user experience and increase conversion.