Real-time tag management meets real-time action
Ensighten Activate™ lets you define, manage and customize digital data to radically improve business results. Organize, capture, store and unify every stream of data, so you can personalize and optimize every aspect of your digital marketing program.
- Collect and unite consumer digital data from any online data source using tags – web, mobile apps, video, off-site advertising, social, point of sales, kiosks.
- Act on this data to personalize and optimize customer experience across all online and offline touch points.
- Customize third-party digital marketing services based on this data with Ensighten’s tag management platform.
- Easily recycle data across disparate sites to ensure tracking consistency and dramatically reduce tag implementation time.
- Store and export customer data to business intelligence solutions for further analysis.
- Import off-line data, like what’s garnered from in-store actions, to builder richer and actionable consumer profiles.
ENSIGHTEN ACTIVATE COMPRISES:
Visualize, define and manage page-level data quickly and easily while viewing the page in a browser. Create and label elements and events, establishing an Ensighten data layer to pull valuable data from within webpage code.
Ensighten Data Layer
Edit and deploy tags more efficiently. Enrich analytics and optimization programs with enhanced segmentation, profiling, targeting and personalization.
Browser Data Storage
Stockpile digital data, such as prior purchases, in site visitor browser via cookies or local storage. This allows you to deliver a personalized site experience based on a client-controlled view of the user.
High Performance Data Storage
Store consumer digital data in Ensighten’s high-availability, high-performance server infrastructure and combine with external data sources. Export data into any analytics tool or database for in-house analysis and reporting, then push that analysis back up to browser-level storage.
Consumer privacy and data security are built into the core of Ensighten Activate. All consumer data is anonymous, encrypted for transport and storage, and backed by the reliability and security of the Ensighten Tag Delivery Network™.
Ensighten Activate is a core capability available today across Ensighten Manage, Mobile and Video products in Ensighten’s Real-Time™ Tag Management platform.