Ensighten 2012 Customer Conference Highlights

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We just concluded our first annual customer conference last week in San Francisco and I could not be more pleased. Ensighten Web Agility 2012 was a great success that left us energized and we are already planning for next year! The enthusiasm and engagement of our customers, partners, prospective customers and friends was incredible.   We are more committed than ever to expanding our leadership position in the emerging enterprise tag management space – superior technology, smart infrastructure investments, unparalleled customer service and dedication to helping organizations efficiently manage, scale, and optimize complex web environments.

James Niehaus Symantec

James Niehaus of Symantec presents at Ensighten Web Agility 2012

Here are some highlights from the agenda:

I kicked off the event with some metrics to illustrate Ensighten’s phenomenal growth in 2011. Thanks again to our valued customers and partners who made this growth possible:

Ensighten Growth Metrics

Calendar Year20102011
Tags Served900 Million60 Billion
Customer Domains Supported30013,000
Office Space500 sq ft6,000 sq ft

We will continue this rapid pace in 2012 as we settle in our new expanded offices in Cupertino, CA (home of Apple Computer and the Doughnut Wheel).

Customers

  • Brandon Bunker, Sony USA - Sony is one of our most cutting-edge customers in using TMS to truly drive their online business forward and Brandon is the architect behind it. He spoke about everything Sony did in year one with Ensighten (e.g., accommodating a 70x traffic spike for Pottermore.com with zero impact to tag load performance) and innovations planned for 2012. If you have a chance to hear Brandon speak, please take advantage of it. I promise you’ll be entertained and informed.
  • James Niehaus, Symantec – James did an outstanding job describing how Ensighten tag management made sense for Symantec’s global e-commerce emphasis on conversion rate, continual A/B testing and optimization. In this environment, Ensighten’s 24/7 availability, global reach with real-time management and reporting fit the bill.
  • Harish Chand, Digital KPI/Microsoft Stores – shared his experiences using Ensighten to unknot the complicated many to many relationship between vendor tags and Microsoft Stores global websites.

Harish Chand

Harish Chand of Digital KPI/Microsoft Stores shows the “before” Ensighten slide

Partners
Our valued partners played an important role at the conference. Chris Olenik of Keystone, Sebastian Foerster of Cardinal Path and Bill Bruno of Stratigent all had valuable, practical wisdom to impart on TMS tag deployment and maintenance best practices.

Product Sneak Peak
Our own Josh Goodwin gave everyone a peak at the new Ensighten Manage user interface which combines the power and flexibility of deep Javascript management for technical users, with an easy to use GUI for business users to deploy their own tags.

Analyst Perspective
Joe Stanhope from Forester Research closed the day explaining the evolution of TMS from a set of industry homegrown solutions to independent vendor solutions to enterprise market validation by the entry of Adobe and IBM in late 2011. Joe has some really insightful views on the TMS market in 2012 and beyond. If you are not reading his blog, I strongly encourage you to check it out here.

We enjoyed a fantastic dinner at Fior d’Italia which claims to be the oldest Italian restaurant in the United States. I don’t know if that’s true, but the food was delicious. Afterwards we walked through San Francisco’s beautiful North Beach district to see a performance of Beach Blanket Babylon. It was definitely a unique show……the hats alone are worth the price of admission.

Beach Blanket Babylon

This is Beach Blanket Babylon, not the Ensighten Customer Conference

Thanks to all of you who attended and made Ensighten Web Agility 2012 a fantastic and memorable event. See all of you in 2013 at the annual event and hopefully a lot sooner at industry events and our regional events.