Crimson Marketing
March 4, 2015

How to Compete in an Omni-Channel World

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the… more ››

by Glenn Gow, CEO, Crimson Marketing
DAA Awards 2015
March 3, 2015

Congratulations 2015 Digital Analytics Association Award Finalists

Ensighten is proud of the company we keep and delighted to support our customers and partners in their pursuit of marketing excellence. The 2015 Digital Analytics Association (DAA) Awards for Excellence are upon us, and several of our customers and partners have been nominated as finalists. In fact, collectively we are represented in four out… more ››

by Darr Gerscovich, Vice President of Marketing, Ensighten @darrg10
Lima Consulting
February 24, 2015

Interview with Paul Lima, Managing Partner at Lima Consulting Group

Paul Lima founded Lima Consulting Group (LCG) in 2004 to help companies develop, deploy and measure their business and online marketing strategies. Mr. Lima was named by Hispanic Digital Marketing as one of the “Marketers Who Matter Most”. He has seventeen years experience in serving industry, government and non-profit organizations. LCG has been partnering with… more ››

by Sean O'Connell, Partner Marketing, Ensighten
AO OnCloud15 TOP100
February 17, 2015

Ensighten Recognized As OnCloud Top 100 Winner

Ensighten continues to experience tremendous traction in the marketplace. We are fortunate to work across all industry verticals with many of the best-known companies in the world. These companies are understandably protective of their brands. So while you see a handful on our website – Microsoft, HP, United Airlines, GlaxoSmithKline (GSK) and rapidly growing Expedia… more ››

by Darr Gerscovich, Vice President of Marketing, Ensighten @darrg10
Ensighten Inform Site Audit
February 10, 2015

Raising the Bar for Data Quality: Introducing Integrated Site Auditing within Tag Management

A few months ago, Ensighten released the first ever solution for website testing and auditing within tag management: Ensighten Inform. Included with Ensighten Manage, Ensighten Inform brings together testing for tags, performance, page elements, critical paths, and now… Ensighten Inform also provides site auditing! Site auditing prevents tag issues and data loss across your whole… more ››

by Karen Wood, Director of Product Marketing, Ensighten, @thekarenwood
Programmatic MediaMath
February 3, 2015

Busting 9 Myths of Programmatic

It may feel like the stone-age of digital advertising, but Search was actually the first form of programmatic marketing. It changed how media was executed – from manual to automated systems based on data-driven rules. Its success paved the way for other channels to automate in order to drive efficiencies in marketing and media buying.… more ››

by Stuart Bartram, Country Manager, ANZ, MediaMath
Ensighten and Anametrix
January 29, 2015

Ensighten’s Customer Success Team Expands with Anametrix Merger

In Part II of this blog on Ensighten’s Customer Success program, Tim Benhart, VP of Customer Success, continues his conversation with Pelin Thorogood, CEO of Anametrix, now an Ensighten company. With Ensighten releasing new product lines and growing so rapidly, recruiting the right support team becomes critical to assuring customer success. Here he talks more… more ››

by Pelin Thorogood, CEO, Anametrix, an Ensighten Company @PelinT
Tim Benhart
January 22, 2015

Customer Success Team Supports Ensighten’s Hyper-Speed Growth

Ensighten’s Tim Benhart, VP of Customer Success, is building his company’s customer-facing team to deliver professional services, support services and training programs. Here he talks with Pelin Thorogood, CEO of Anametrix, now an Ensighten company, about his philosophy of customer success, services being extended to Anametrix customers and the rapidly growing team he is recruiting.… more ››

by Pelin Thorogood, CEO, Anametrix, an Ensighten Company @PelinT
Internet of Things
January 20, 2015

The Secret to Mobile App Marketing Success? Agility Everywhere.

Native mobile applications are essential to any omni-channel marketing strategy. Native apps can uniquely deliver meaningful, connected experiences that drive engagement and conversion both in and outside the app, while increasing retention, loyalty, and customer satisfaction. Native Apps Are a Blessing and a Curse According to Forrester, native mobile apps deliver a higher level of… more ››

by Karen Wood, Director of Product Marketing, Ensighten
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