Ensighten Awards Winner Trophy
April 15, 2015

Congratulations 2015 Ensighten Awards for Excellence Winners

Today onstage at AGILITY 2015 we announced the inaugural winners of the Ensighten Awards for Excellence, which were created to recognize and honor exceptional individuals changing the face of digital marketing with Ensighten. Congratulations to Omni-Channel Marketer of the Year winner Rajeswari Bhojan, Digital Data Strategy Specialist at United Airlines; and Trailblazer of the Year… more ››

by Darr Gerscovich, Vice President Marketing, Ensighten @darrg10
Split Funnel Attribution
April 14, 2015

The Future Metrics of Success: Split Funnel Attribution

Understanding attribution, the process of allocating credit to different advertisers within the customer path to purchase, is critical to understanding what events truly influence individuals to convert online. Yet, the attribution models most commonly used in digital marketing tend to incentivize the wrong behavior from vendors and lead to ineffective spending of precious ad dollars.… more ››

by Seph Zdarko, Head of Attribution Initiatives and Partner Strategy, Quantcast
Olivier Silvestre
April 13, 2015

Ensighten’s New Analytics Solutions Group Delivers Advanced Analytics

Ensighten today announced it has launched its Analytics Solutions Group under the leadership of Olivier Silvestre, an analytics thought leader and hands-on martech innovator. Ensighten acquired Anametrix for its pioneering, cloud-based marketing analytics platform last October. Now the new group will respond to rapidly growing interest among companies seeking to use advanced analytics to support… more ››

by Pelin Thorogood, Chief Strategy Officer, Ensighten @PelinT
Agility Sponsor Brooks Bell
April 7, 2015

5 Strategies for Mastering Mobile Optimization

During the Black Friday shopping weekend last year, 27 percent of purchases were made with a mobile device. There are now more than 166 million smartphone users in the United States—representing two-thirds of consumers. By 2018, mobile sales are expected to account for $626 billion, nearly half of all ecommerce sales. Indeed, in 2015 the… more ››

by Gregory Ng, 
Chief Marketing Officer, Brooks Bell
Agility Sponsor OpinionLab
April 1, 2015

Customer Experience is the New Battleground

If you’re reading this blog post, the following statement is most probably intuitive to you as an omni channel marketing professional: Customer Experience (CX) has emerged as a significant market differentiator for your brand. According to a recent Gartner study, 89% of marketing leaders said they expected to compete primarily on the basis of the… more ››

by Tim Whiting, Vice President of Marketing, OpinionLab
Agility Sponsor IgnitionOne
March 26, 2015

Defining Data Management

Contradicting descriptions and claims regarding marketing technologies have caused some real headaches for buyers. Lack of clear understanding of terms and capabilities result in wasted time, wasted budget, departmental dysfunction and overall frustration for marketers who simply want to use their data to better engage their prospects and customers with consistency and relevance across channels… more ››

by Roger Barnette, President, IgnitionOne
Agility -Sponsor ObservePoint
March 19, 2015

The Danger in Poor Data Quality

“Inflation is a disease, a dangerous and sometimes fatal disease, a disease that if not checked in time can destroy a society.” –Milton Friedman Here’s a scenario. Six months ago, your company rolled out a completely new version of their web app.  Product management claims the rollout has been a great success, customer feedback has… more ››

by Chris Baird, Vice President, Marketing, ObservePoint
Agility Sponsor CCPGlobal
March 17, 2015

The Customer Journey – From Insight to Delight

A key question to ask your marketing team is: Do we truly know our Customer’s Journey? And even more important: why is knowing the Customer Journey more essential to marketers and businesses today than ever? The answer lies squarely in this quickly changing and rapidly evolving customer environment. More physical and digital channels are coming… more ››

by Bret Rhodus, Partner, Digital Strategies and CRM, CCP Global
Agility Sponsor Maxymiser
March 12, 2015

How to Use CRM Within Your Optimization Strategy

About the author: Michael Blumenfeld is a Managing Consultant at Maxymiser, overseeing the strategic direction of customer experience optimization for North American brands in the financial and insurance services categories. Let’s start with a quick refresher! CRM is an acronym for customer relationship management. When we talk about CRM in the context of testing, we’re… more ››

by Michael Blumenfeld, Managing Consultant, Maxymiser
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