Ensighten Analytics Solutions
April 23, 2015

Ensighten Analytics Solutions Group Supports the Promise of Personalized Marketing

In Part II of this blog, Pelin Thorogood, who serves as Anametrix CEO for the integration and now Ensighten’s Chief Strategy Officer, talks with Olivier Silvestre about the new Analytics Solutions Group and how it supports 1:1 personalized marketing. Formerly SVP of Client Success at Anametrix, Olivier is now VP of the Analytics Solutions Group.… more ››

by Pelin Thorogood, Chief Strategy Officer, Ensighten, @pelint
April 21, 2015

Ensighten AGILITY 2015: Acting at the Speed of Consumers

Thank you to all of our customers and partners for a truly amazing AGILITY 2015. The open dialogue, relevant insights and attendee engagement was fantastic. We couldn’t be prouder (or more exhausted)!! This year’s AGILITY featured speakers from United Airlines, Viacom, E*Trade, Experian, HP, Staples, The Home Depot, Coca-Cola and many more. In total, 32… more ››

by Darr Gerscovich, Vice President Marketing, Ensighten @darrg10
Ensighten Awards Winner Trophy
April 15, 2015

Congratulations 2015 Ensighten Awards for Excellence Winners

Today onstage at AGILITY 2015 we announced the inaugural winners of the Ensighten Awards for Excellence, which were created to recognize and honor exceptional individuals changing the face of digital marketing with Ensighten. Congratulations to Omni-Channel Marketer of the Year winner Rajeswari Bhojan, Digital Data Strategy Specialist at United Airlines; and Trailblazer of the Year… more ››

by Darr Gerscovich, Vice President Marketing, Ensighten @darrg10
Split Funnel Attribution
April 14, 2015

The Future Metrics of Success: Split Funnel Attribution

Understanding attribution, the process of allocating credit to different advertisers within the customer path to purchase, is critical to understanding what events truly influence individuals to convert online. Yet, the attribution models most commonly used in digital marketing tend to incentivize the wrong behavior from vendors and lead to ineffective spending of precious ad dollars.… more ››

by Seph Zdarko, Head of Attribution Initiatives and Partner Strategy, Quantcast
Olivier Silvestre
April 13, 2015

Ensighten’s New Analytics Solutions Group Delivers Advanced Analytics

Ensighten today announced it has launched its Analytics Solutions Group under the leadership of Olivier Silvestre, an analytics thought leader and hands-on martech innovator. Ensighten acquired Anametrix for its pioneering, cloud-based marketing analytics platform last October. Now the new group will respond to rapidly growing interest among companies seeking to use advanced analytics to support… more ››

by Pelin Thorogood, Chief Strategy Officer, Ensighten @PelinT
Agility Sponsor Brooks Bell
April 7, 2015

5 Strategies for Mastering Mobile Optimization

During the Black Friday shopping weekend last year, 27 percent of purchases were made with a mobile device. There are now more than 166 million smartphone users in the United States—representing two-thirds of consumers. By 2018, mobile sales are expected to account for $626 billion, nearly half of all ecommerce sales. Indeed, in 2015 the… more ››

by Gregory Ng, 
Chief Marketing Officer, Brooks Bell
Customer Experience Optimization
April 2, 2015

Econsultancy: New Research Defines Hurdles in Optimizing the Customer Experience

The Customer Experience Optimization Report published by Econsultancy and Ensighten, released a few weeks ago, was based on a global survey of 613 digital marketing and ecommerce professionals at companies and agencies. The report differentiates results from both groups. It creates a broad profile of what is being done to optimize the customer experience, as… more ››

by Ryan Montano, Sr. Product Marketing Manager, Ensighten @Rymontano
Agility Sponsor OpinionLab
April 1, 2015

Customer Experience is the New Battleground

If you’re reading this blog post, the following statement is most probably intuitive to you as an omni channel marketing professional: Customer Experience (CX) has emerged as a significant market differentiator for your brand. According to a recent Gartner study, 89% of marketing leaders said they expected to compete primarily on the basis of the… more ››

by Tim Whiting, Vice President of Marketing, OpinionLab
Agility Sponsor IgnitionOne
March 26, 2015

Defining Data Management

Contradicting descriptions and claims regarding marketing technologies have caused some real headaches for buyers. Lack of clear understanding of terms and capabilities result in wasted time, wasted budget, departmental dysfunction and overall frustration for marketers who simply want to use their data to better engage their prospects and customers with consistency and relevance across channels… more ››

by Roger Barnette, President, IgnitionOne
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