Agility Sponsor IgnitionOne
March 26, 2015

Defining Data Management

Contradicting descriptions and claims regarding marketing technologies have caused some real headaches for buyers. Lack of clear understanding of terms and capabilities result in wasted time, wasted budget, departmental dysfunction and overall frustration for marketers who simply want to use their data to better engage their prospects and customers with consistency and relevance across channels… more ››

by Roger Barnette, President, IgnitionOne
Agility -Sponsor ObservePoint
March 19, 2015

The Danger in Poor Data Quality

“Inflation is a disease, a dangerous and sometimes fatal disease, a disease that if not checked in time can destroy a society.” –Milton Friedman Here’s a scenario. Six months ago, your company rolled out a completely new version of their web app.  Product management claims the rollout has been a great success, customer feedback has… more ››

by Chris Baird, Vice President, Marketing, ObservePoint
Agility Sponsor CCPGlobal
March 17, 2015

The Customer Journey – From Insight to Delight

A key question to ask your marketing team is: Do we truly know our Customer’s Journey? And even more important: why is knowing the Customer Journey more essential to marketers and businesses today than ever? The answer lies squarely in this quickly changing and rapidly evolving customer environment. More physical and digital channels are coming… more ››

by Bret Rhodus, Partner, Digital Strategies and CRM, CCP Global
Agility Sponsor Maxymiser
March 12, 2015

How to Use CRM Within Your Optimization Strategy

About the author: Michael Blumenfeld is a Managing Consultant at Maxymiser, overseeing the strategic direction of customer experience optimization for North American brands in the financial and insurance services categories. Let’s start with a quick refresher! CRM is an acronym for customer relationship management. When we talk about CRM in the context of testing, we’re… more ››

by Michael Blumenfeld, Managing Consultant, Maxymiser
Crimson Marketing
March 4, 2015

How to Compete in an Omni-Channel World

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. The popularization of smart phones and tablets, expanded offerings online and the maturation of a generation of buyers raised on the… more ››

by Glenn Gow, CEO, Crimson Marketing
DAA Awards 2015
March 3, 2015

Congratulations 2015 Digital Analytics Association Award Finalists

Ensighten is proud of the company we keep and delighted to support our customers and partners in their pursuit of marketing excellence. The 2015 Digital Analytics Association (DAA) Awards for Excellence are upon us, and several of our customers and partners have been nominated as finalists. In fact, collectively we are represented in four out… more ››

by Darr Gerscovich, Vice President of Marketing, Ensighten @darrg10
Lima Consulting
February 24, 2015

Interview with Paul Lima, Managing Partner at Lima Consulting Group

Paul Lima founded Lima Consulting Group (LCG) in 2004 to help companies develop, deploy and measure their business and online marketing strategies. Mr. Lima was named by Hispanic Digital Marketing as one of the “Marketers Who Matter Most”. He has seventeen years experience in serving industry, government and non-profit organizations. LCG has been partnering with… more ››

by Sean O'Connell, Partner Marketing, Ensighten
AO OnCloud15 TOP100
February 17, 2015

Ensighten Recognized As OnCloud Top 100 Winner

Ensighten continues to experience tremendous traction in the marketplace. We are fortunate to work across all industry verticals with many of the best-known companies in the world. These companies are understandably protective of their brands. So while you see a handful on our website – Microsoft, HP, United Airlines, GlaxoSmithKline (GSK) and rapidly growing Expedia… more ››

by Darr Gerscovich, Vice President of Marketing, Ensighten @darrg10
Ensighten Inform Site Audit
February 10, 2015

Raising the Bar for Data Quality: Introducing Integrated Site Auditing within Tag Management

A few months ago, Ensighten released the first ever solution for website testing and auditing within tag management: Ensighten Inform. Included with Ensighten Manage, Ensighten Inform brings together testing for tags, performance, page elements, critical paths, and now… Ensighten Inform also provides site auditing! Site auditing prevents tag issues and data loss across your whole… more ››

by Karen Wood, Director of Product Marketing, Ensighten, @thekarenwood
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