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June 30, 2015

11 of the Most Influential Mobile Marketing Articles of May 2015 #Mobile #MobileMarketing

These are some of the most influential top mobile marketing, mobile optimization, mobile marketing data & app optimization posts from the month of May 2015 according to a blend of art and science with data from BuzzSumo, Nuzzel, and ScribbleLive. 1) Mobile web market will triple in size to $850B by 2018 by Mark Sullivan (@thesullivan)… more ››

by Karen Wood, Product Marketing Director, Ensighten @thekarenwood
Ensighten Mobile No SDK
June 25, 2015

Ensighten Awarded US Patent for Mobile Optimization To Drive Marketing Agility

Mobile is fast gaining first-screen status, but marketers have struggled with optimizing native mobile apps, which rely on a time-consuming process requiring hard-coded changes in Software Developer Kits (SDKs). But that’s all changed with the new Ensighten technology, recently awarded US Patent 8,997,081. Our technology drives the first-ever, real-time mobile app optimization capabilities − without… more ››

by Karen Wood, Product Marketing Director, Ensighten @thekarenwood
Marketing Technology
June 23, 2015

11 of the Most-Shared Marketing Technology Articles of May 2015 #MarTech

Welcome to our weekly round-up of the best articles on varied topics in marketing technology, including MarTech, Mobile Marketing, Omni-channel Marketing and Big Data. Enjoy our recap of May’s most popular articles on Marketing Technology below. Curious how we selected these top contenders? It’s our blend of art and science, leveraging data from BuzzSumo and… more ››

by Josh Goodwin, Chief Technology Officer, Ensighten, @iAmJoshGoodwin
Customer Experience Optimization Report
June 11, 2015

Optimising Digital Experiences: Recipes for Success

In a time when data offers marketers the power to optimise the customer experience across every platform, every channel and vastly improving marketing ROI, why are so many companies not utilising this power? Delivering relevant and personalised experiences to customers requires the collection, consolidation and activation of data across channels, devices and marketing technologies. With… more ››

by Priya Patel, Marketing Director, Ensighten priyapatel1
Ian Woolley
May 21, 2015

Why my new job at Ensighten excites me

Having spent almost 20 years in the digital advertising industry, I’ve come to Ensighten with a heritage of data, digital targeting, through the line advertising and marketing roles. I have launched and sold businesses and worked for some of the world’s top brands such as American Express, Porsche, Sony Music and Volkswagen. But I’m finding myself with… more ››

by Ian Woolley, General Manager of EMEA, Ensighten @Ian_Woolley
Hand touching tablet with floating icons
May 15, 2015

Verizon and AOL: A Powerhouse in Mobile and Programmatic Advertising?

Commentators have made much of Verizon’s intent to acquire AOL for $4.4 billion, at first glance an unlikely pairing. Verizon is the largest U.S. wireless carrier with 109 million connections on its mobile platform, and it also runs its own cable television business. AOL is best known for subscriber-based Internet services to some 2 million… more ››

by Joe Ayyoub, General Manager, Attribution and Ad Tech Solutions, Ensighten @JoeAyyoub
Ensighten Strategic Services
May 7, 2015

Ensighten Strategic Services Helps Marketers Extract Digital Intelligence from Data

Given the complexity of the digital landscape and pace of MarTech innovations, it’s not always easy to extract the digital intelligence required to improve marketing initiatives, nor gain the most from these investments. That’s why Ensighten recently established its Strategic Services group to help clients realize the full business value of digital assets. Here in… more ››

by Pelin Thorogood, Chief Strategy Officer, Ensighten, @pelint
Dream Clouds
May 5, 2015

Customer Perspective: Marketing Dreams at AGILITY 2015

A few weeks ago I had the wonderful opportunity to attend the Ensighten AGILITY conference in San Francisco. As a new client of Ensighten, I didn’t know what to expect. I knew there’d be the usual workshops, general sessions, and maybe even a party or two. But what I didn’t expect was to be inundated… more ››

by Jade Jefferson, Marketing Analytics Project Manager, Apartments.com @jadejefferson13
Chris Gale
April 30, 2015

Ensighten Launches Strategic Services to Help Clients Optimize their Digital Marketing Investment and Omni-channel Data

Ensighten recently launched its new Strategic Services group as a best practice consultancy for companies seeking to optimize their digital marketing stack. To lead the team, Ensighten chose veteran MarTech executive and thought leader Chris Gale. In this two-part Q&A, the VP of Strategic Services talks about the new group and how it will help… more ››

by Pelin Thorogood, Chief Strategy Officer, Ensighten, @pelint
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