Blog

Ian Woolley
May 21, 2015

Why my new job at Ensighten excites me

Having spent almost 20 years in the digital advertising industry, I’ve come to Ensighten with a heritage of data, digital targeting, through the line advertising and marketing roles. I have launched and sold businesses and worked for some of the world’s top brands such as American Express, Porsche, Sony Music and Volkswagen. But I’m finding myself with… more ››

by Ian Woolley, General Manager of EMEA, Ensighten @Ian_Woolley
Hand touching tablet with floating icons
May 15, 2015

Verizon and AOL: A Powerhouse in Mobile and Programmatic Advertising?

Commentators have made much of Verizon’s intent to acquire AOL for $4.4 billion, at first glance an unlikely pairing. Verizon is the largest U.S. wireless carrier with 109 million connections on its mobile platform, and it also runs its own cable television business. AOL is best known for subscriber-based Internet services to some 2 million… more ››

by Joe Ayyoub, General Manager, Attribution and Ad Tech Solutions, Ensighten @JoeAyyoub
Ensighten Strategic Services
May 7, 2015

Ensighten Strategic Services Helps Marketers Extract Digital Intelligence from Data

Given the complexity of the digital landscape and pace of MarTech innovations, it’s not always easy to extract the digital intelligence required to improve marketing initiatives, nor gain the most from these investments. That’s why Ensighten recently established its Strategic Services group to help clients realize the full business value of digital assets. Here in… more ››

by Pelin Thorogood, Chief Strategy Officer, Ensighten, @pelint
Dream Clouds
May 5, 2015

Customer Perspective: Marketing Dreams at AGILITY 2015

A few weeks ago I had the wonderful opportunity to attend the Ensighten AGILITY conference in San Francisco. As a new client of Ensighten, I didn’t know what to expect. I knew there’d be the usual workshops, general sessions, and maybe even a party or two. But what I didn’t expect was to be inundated… more ››

by Jade Jefferson, Marketing Analytics Project Manager, Apartments.com @jadejefferson13
Chris Gale
April 30, 2015

Ensighten Launches Strategic Services to Help Clients Optimize their Digital Marketing Investment and Omni-channel Data

Ensighten recently launched its new Strategic Services group as a best practice consultancy for companies seeking to optimize their digital marketing stack. To lead the team, Ensighten chose veteran MarTech executive and thought leader Chris Gale. In this two-part Q&A, the VP of Strategic Services talks about the new group and how it will help… more ››

by Pelin Thorogood, Chief Strategy Officer, Ensighten, @pelint
Ensighten Analytics Solutions
April 23, 2015

Ensighten Analytics Solutions Group Supports the Promise of Personalized Marketing

In Part II of this blog, Pelin Thorogood, who serves as Anametrix CEO for the integration and now Ensighten’s Chief Strategy Officer, talks with Olivier Silvestre about the new Analytics Solutions Group and how it supports 1:1 personalized marketing. Formerly SVP of Client Success at Anametrix, Olivier is now VP of the Analytics Solutions Group.… more ››

by Pelin Thorogood, Chief Strategy Officer, Ensighten, @pelint
AGILITY 2015
April 21, 2015

Ensighten AGILITY 2015: Acting at the Speed of Consumers

Thank you to all of our customers and partners for a truly amazing AGILITY 2015. The open dialogue, relevant insights and attendee engagement was fantastic. We couldn’t be prouder (or more exhausted)!! This year’s AGILITY featured speakers from United Airlines, Viacom, E*Trade, Experian, HP, Staples, The Home Depot, Coca-Cola and many more. In total, 32… more ››

by Darr Gerscovich, Vice President Marketing, Ensighten @darrg10
Ensighten Awards Winner Trophy
April 15, 2015

Congratulations 2015 Ensighten Awards for Excellence Winners

Today onstage at AGILITY 2015 we announced the inaugural winners of the Ensighten Awards for Excellence, which were created to recognize and honor exceptional individuals changing the face of digital marketing with Ensighten. Congratulations to Omni-Channel Marketer of the Year winner Rajeswari Bhojan, Digital Data Strategy Specialist at United Airlines; and Trailblazer of the Year… more ››

by Darr Gerscovich, Vice President Marketing, Ensighten @darrg10
Split Funnel Attribution
April 14, 2015

The Future Metrics of Success: Split Funnel Attribution

Understanding attribution, the process of allocating credit to different advertisers within the customer path to purchase, is critical to understanding what events truly influence individuals to convert online. Yet, the attribution models most commonly used in digital marketing tend to incentivize the wrong behavior from vendors and lead to ineffective spending of precious ad dollars.… more ››

by Seph Zdarko, Head of Attribution Initiatives and Partner Strategy, Quantcast
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