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Analytics, Big Data, Personalization
August 4, 2015

10 of the Most Influential Analytics, Big Data and Personalization Articles from July 2015 #Analytics #BigData

Welcome to our weekly round-up of the best articles on varied topics in marketing technology, including MarTech, Mobile Marketing, Omni-channel Marketing and Big Data. Enjoy our recap of July’s most influential articles on analytics, big data and personalization below. Curious how we selected these top contenders? It’s a blend of art and science, leveraging data… more ››

by Rick Weithas, Product Marketing Director, Ensighten @RickWeithas
Marketing Ninja
July 30, 2015

Hiring a Marketer is Easy. Hiring a Marketing Ninja Isn’t.

It’s a common complaint around Silicon Valley. Competition for the top talent is cut throat as we all seek to hire the best and brightest. But when it comes to hiring marketers, there’s another truth at play. Digital platforms and cloud-based applications have provided technology to optimize just about every facet of our profession. As… more ››

by Darr Gerscovich, Vice President Marketing, Ensighten @darrg10
July 28, 2015

The 11 Most Influential Mobile Marketing Articles of June 2015 #Mobile #MobileMarketing

Welcome to our weekly round-up of the best articles on varied topics in marketing technology, including MarTech, Mobile Marketing, Omni-channel Marketing and Big Data. Enjoy our recap of June’s most influential articles on mobile marketing and optimization below. Curious how we selected these top contenders? It’s a blend of art and science, leveraging data from… more ››

by Karen Wood, Product Marketing Director, Ensighten @thekarenwood
Untapped Possibilities of Mobile Apps
July 23, 2015

The Untapped 1:1 Possibilities of Mobile Apps

Everyone knows that providing website visitors with relevant promotions and products is infinitely more effective than a generic approach, which is why marketers spend a lot of time and energy finding ways to encourage customers to identify themselves. Over the years I’ve consulted to finance, retail, automotive and many other industry verticals and I’ve seen… more ››

by Mark Pybus, Director of Strategic Services, EMEA, Ensighten @MarkPybus
martech-landscape-2015
July 21, 2015

10 of the Most Influential MarTech Articles in June 2015 #MarTech

Welcome to our weekly round-up of the best articles on varied topics in marketing technology, including MarTech, Mobile Marketing, Omni-channel Marketing and Big Data. Enjoy our recap of June’s most influential articles on Marketing Technology below. Curious how we selected these top contenders? It’s a blend of art and science, leveraging data from BuzzSumo, Nuzzel… more ››

by Josh Goodwin, Chief Technology Officer, Ensighten, @iAmJoshGoodwin
Its a Jungle Out There
July 16, 2015

Executing Omni-Channel Marketing: Think Big But Start Small

It’s a Jungle Out There In the legal world the saying goes “it’s not what you know, it’s what you can prove.” For digital marketers, especially enterprise digital marketers, it’s not what’s in your slides, but what you launch, measure and show ROI on. Most enterprise organizations struggle when it comes to marketing execution. Internal… more ››

by James Niehaus, VP of Digital Analytics & Strategy, Ensighten @JamesNiehaus
Omni-channel Marketing
July 14, 2015

The 10 Most Shared Omni-channel Marketing Articles of June 2015

Omni-channel (also spelled omnichannel) is a multichannel approach that seeks to provide the customer with a seamless experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a brick-and-mortar store. The primary difference between multichannel and omni-channel is that the former is focused on optimizing individual channels, while the latter… more ››

by James Niehaus, VP of Digital Analytics & Strategy, Ensighten @JamesNiehaus
Brandz Global Top 100 2015
July 9, 2015

How The Marketing Technology Stack Impacts Brand Value

Managing a brand is no easy task in this age of the empowered, technology-savvy customer. Now the recent rankings of the BrandZ™ Top 100 Most Valuable Global Brands from Millward Brown, the insights arm of WPP, recognizes standout efforts among the best of the best. Congratulations to these amazing companies, in particular to the 18… more ››

by Darr Gerscovich, Vice President, Ensighten @darrg10
Ensighten Mobile No SDK
June 25, 2015

Ensighten Awarded US Patent for Mobile Optimization To Drive Marketing Agility

Mobile is fast gaining first-screen status, but marketers have struggled with optimizing native mobile apps, which rely on a time-consuming process requiring hard-coded changes in Software Developer Kits (SDKs). But that’s all changed with the new Ensighten technology, recently awarded US Patent 8,997,081. Our technology drives the first-ever, real-time mobile app optimization capabilities − without… more ››

by Karen Wood, Product Marketing Director, Ensighten @thekarenwood
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