Blog

August 27, 2015

Adobe Tag Manager Users: Time to Trade up for the Real Thing

Companies that use Adobe Tag Manager (ATM) are under pressure to replace the product as its end of life rapidly approaches on October 1. Since these customers must trade in ATM, why not trade up instead? Adobe is urging ATM customers to implement its other tag manager tool called Dynamic Tag Management (DTM). If you’re… more ››

by Karen Wood, Product Marketing Director, Ensighten @thekarenwood
August 25, 2015

The 10 Most Influential Mobile Marketing Articles of July 2015 #Mobile #MobileMarketing

Welcome to our weekly round-up of the best articles on varied topics in marketing technology, including MarTech, Mobile Marketing, Omni-channel Marketing and Big Data. Enjoy our recap of July’s most influential articles on mobile marketing and optimization below. Curious how we selected these top contenders? It’s a blend of art and science, leveraging data from… more ››

by Karen Wood, Product Marketing Director, Ensighten @thekarenwood
martech-landscape-2015
August 18, 2015

10 of the Most Influential MarTech Articles in July 2015 #MarTech

Welcome to our weekly round-up of the best articles on varied topics in marketing technology, including MarTech, Mobile Marketing, Omni-channel Marketing and Big Data. Enjoy our recap of July’s most influential articles on Marketing Technology below. Curious how we selected these top contenders? It’s a blend of art and science, leveraging data from BuzzSumo, Nuzzel… more ››

by Josh Goodwin, Chief Technology Officer, Ensighten, @iAmJoshGoodwin
Martech Landscape Kimberly Clark
August 13, 2015

The Marketing Technology Underpinnings – Growth Factors

About the author:This week’s guest post is written by Mayur Gupta, who recently joined HealthGrades as the Senior Vice President, Head of Digital. Previously, Mayur was the first ever Global Chief Marketing Technologist at Kimberly-Clark. Prior Mayur spent over a decade at SapientNitro leading digital marketing engagements for Coca-Cola, ESPN XGames, Citibank, Chrysler, Motorola and… more ››

by Mayur Gupta , Global Head, Marketing Technology & Innovation, Kimberly-Clark
Omni-channel Marketing
August 11, 2015

The 10 Most Shared Omni-channel Marketing Articles of July 2015

Welcome to our weekly round-up of the best articles on varied topics in marketing technology, including MarTech, Mobile Marketing, Omni-channel Marketing and Big Data. Enjoy our recap of July’s most influential articles on omni-chanel marketing below. Curious how we selected these top contenders? It’s a blend of art and science, leveraging data from BuzzSumo, Nuzzel… more ››

by James Niehaus, VP of Digital Analytics & Strategy, Ensighten @JamesNiehaus
Analytics, Big Data, Personalization
August 4, 2015

10 of the Most Influential Analytics, Big Data and Personalization Articles from July 2015 #Analytics #BigData

Welcome to our weekly round-up of the best articles on varied topics in marketing technology, including MarTech, Mobile Marketing, Omni-channel Marketing and Big Data. Enjoy our recap of July’s most influential articles on analytics, big data and personalization below. Curious how we selected these top contenders? It’s a blend of art and science, leveraging data… more ››

by Rick Weithas, Product Marketing Director, Ensighten @RickWeithas
Marketing Ninja
July 30, 2015

Hiring a Marketer is Easy. Hiring a Marketing Ninja Isn’t.

It’s a common complaint around Silicon Valley. Competition for the top talent is cut throat as we all seek to hire the best and brightest. But when it comes to hiring marketers, there’s another truth at play. Digital platforms and cloud-based applications have provided technology to optimize just about every facet of our profession. As… more ››

by Darr Gerscovich, Vice President Marketing, Ensighten @darrg10
Untapped Possibilities of Mobile Apps
July 23, 2015

The Untapped 1:1 Possibilities of Mobile Apps

Everyone knows that providing website visitors with relevant promotions and products is infinitely more effective than a generic approach, which is why marketers spend a lot of time and energy finding ways to encourage customers to identify themselves. Over the years I’ve consulted to finance, retail, automotive and many other industry verticals and I’ve seen… more ››

by Mark Pybus, Director of Strategic Services, EMEA, Ensighten @MarkPybus
Its a Jungle Out There
July 16, 2015

Executing Omni-Channel Marketing: Think Big But Start Small

It’s a Jungle Out There In the legal world the saying goes “it’s not what you know, it’s what you can prove.” For digital marketers, especially enterprise digital marketers, it’s not what’s in your slides, but what you launch, measure and show ROI on. Most enterprise organizations struggle when it comes to marketing execution. Internal… more ››

by James Niehaus, VP of Digital Analytics & Strategy, Ensighten @JamesNiehaus
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