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Untapped Possibilities of Mobile Apps
July 23, 2015

The Untapped 1:1 Possibilities of Mobile Apps

Everyone knows that providing website visitors with relevant promotions and products is infinitely more effective than a generic approach, which is why marketers spend a lot of time and energy finding ways to encourage customers to identify themselves. Over the years I’ve consulted to finance, retail, automotive and many other industry verticals and I’ve seen… more ››

by Mark Pybus, Director of Strategic Services, EMEA, Ensighten @MarkPybus
martech-landscape-2015
July 21, 2015

10 of the Most Influential MarTech Articles in June 2015 #MarTech

Welcome to our weekly round-up of the best articles on varied topics in marketing technology, including MarTech, Mobile Marketing, Omni-channel Marketing and Big Data. Enjoy our recap of June’s most influential articles on Marketing Technology below. Curious how we selected these top contenders? It’s a blend of art and science, leveraging data from BuzzSumo, Nuzzel… more ››

by Josh Goodwin, Chief Technology Officer, Ensighten, @iAmJoshGoodwin
Its a Jungle Out There
July 16, 2015

Executing Omni-Channel Marketing: Think Big But Start Small

It’s a Jungle Out There In the legal world the saying goes “it’s not what you know, it’s what you can prove.” For digital marketers, especially enterprise digital marketers, it’s not what’s in your slides, but what you launch, measure and show ROI on. Most enterprise organizations struggle when it comes to marketing execution. Internal… more ››

by James Niehaus, VP of Digital Analytics & Strategy, Ensighten @JamesNiehaus
Omni-channel Marketing
July 14, 2015

The 10 Most Shared Omni-channel Marketing Articles of June 2015

Omni-channel (also spelled omnichannel) is a multichannel approach that seeks to provide the customer with a seamless experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a brick-and-mortar store. The primary difference between multichannel and omni-channel is that the former is focused on optimizing individual channels, while the latter… more ››

by James Niehaus, VP of Digital Analytics & Strategy, Ensighten @JamesNiehaus
Brandz Global Top 100 2015
July 9, 2015

How The Marketing Technology Stack Impacts Brand Value

Managing a brand is no easy task in this age of the empowered, technology-savvy customer. Now the recent rankings of the BrandZ™ Top 100 Most Valuable Global Brands from Millward Brown, the insights arm of WPP, recognizes standout efforts among the best of the best. Congratulations to these amazing companies, in particular to the 18… more ››

by Darr Gerscovich, Vice President, Ensighten @darrg10
Analytics, Big Data, Personalization
July 7, 2015

10 of the Most Influential Analytics, Big Data and Personalization Articles from 2015 (June Update) #Analytics #BigData

Each month, we do a quick recap of all of the best articles on various topics such as MarTech, Mobile Marketing, Omni-channel Marketing, Big Data, and other topics. This is our monthly update on Marketing Analytics, Big Data, Customer Data, Optimization and Personalization articles. These are some of the most influential analytics, big data and… more ››

by Rick Weithas, Product Marketing Director, Ensighten @RickWeithas
June 30, 2015

11 of the Most Influential Mobile Marketing Articles of May 2015 #Mobile #MobileMarketing

These are some of the most influential top mobile marketing, mobile optimization, mobile marketing data & app optimization posts from the month of May 2015 according to a blend of art and science with data from BuzzSumo, Nuzzel, and ScribbleLive. 1) Mobile web market will triple in size to $850B by 2018 by Mark Sullivan (@thesullivan)… more ››

by Karen Wood, Product Marketing Director, Ensighten @thekarenwood
Ensighten Mobile No SDK
June 25, 2015

Ensighten Awarded US Patent for Mobile Optimization To Drive Marketing Agility

Mobile is fast gaining first-screen status, but marketers have struggled with optimizing native mobile apps, which rely on a time-consuming process requiring hard-coded changes in Software Developer Kits (SDKs). But that’s all changed with the new Ensighten technology, recently awarded US Patent 8,997,081. Our technology drives the first-ever, real-time mobile app optimization capabilities − without… more ››

by Karen Wood, Product Marketing Director, Ensighten @thekarenwood
Customer Experience Optimization Report
June 11, 2015

Optimising Digital Experiences: Recipes for Success

In a time when data offers marketers the power to optimise the customer experience across every platform, every channel and vastly improving marketing ROI, why are so many companies not utilising this power? Delivering relevant and personalised experiences to customers requires the collection, consolidation and activation of data across channels, devices and marketing technologies. With… more ››

by Priya Patel, Marketing Director, Ensighten priyapatel1
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