Blog

Tim Benhart
January 22, 2015

Customer Success Team Supports Ensighten’s Hyper-Speed Growth

Ensighten’s Tim Benhart, VP of Customer Success, is building his company’s customer-facing team to deliver professional services, support services and training programs. Here he talks with Pelin Thorogood, CEO of Anametrix, now an Ensighten company, about his philosophy of customer success, services being extended to Anametrix customers and the rapidly growing team he is recruiting.… more ››

by Pelin Thorogood, CEO, Anametrix, an Ensighten Company @PelinT
Ensighten Promise eBook
January 13, 2015

When Strategy and Innovation Align: Five Ensighten Decisions That Changed Everything

Ensighten’s innovations are what make Ensighten who we are today. Our innovations are why, over and over again, the world’s largest enterprises choose Ensighten. We just launched a new eBook that illustrates how Ensighten’s innovations are inter-connected across our entire platform. The eBook also shows why our unique approach delivers significant ROI and strategically moves the… more ››

by Karen Wood, Director of Product Marketing, Ensighten
2015 Predictions Part II
January 8, 2015

Quest for Omnichannel Marketing: 5 More Predictions for 2015

Omnichannel marketing is increasingly the focus of marketers seeking to develop personalized, 1:1 campaigns and loyal relationships with their customers. In contrast to a brand-centric view of multichannel marketing, omnichannel is consumer-centric. It reflects the full continuity of the consumer experience in all of the ways he or she engages with a brand. So is… more ››

by Pelin Thorogood, CEO, Anametrix, an Ensighten Company @PelinT
Ensighten Offices
January 6, 2015

5 Things You Don’t Know about Ensighten

First of all, I’ve been asked to provide a guest post with some of my thoughts around Ensighten. I decided to dig deep and learn some things about Ensighten that I didn’t already know. And to commemorate their 5th birthday on December 31st, why not do a “5 Things You Don’t Know about Ensighten” post?… more ››

by Travis Wright, Chief Marketing Technologist, CCP Global
360-degree View
January 2, 2015

2014: Year of the Omni-Channel Journey

This was truly the year of the emerging omni-channel customer journey. This isn’t self-proclaimed by Ensighten, but based on how our customers, such as Microsoft, United Airlines and Symantec, are leveraging Ensighten solutions to interact with their customers. Mobile and social had incredible growth in 2012 and 2013, but the data was largely siloed. However,… more ››

by Rick Weithas, Director of Product Marketing, Ensighten
Ensighten's 5th Birthday
December 31, 2014

Happy 5th Birthday Ensighten!

What a Year! Five Major Ensighten Milestones of 2014. It was five years ago on New Year’s Eve, 2009 that Ensighten was born as a tag management company with a new approach and hybrid architecture. In that short period of time, we’ve grown into the leading open marketing platform focused on omni-channel data and tag… more ››

by Darr Gerscovich, Vice President of Marketing, Ensighten @darrg10
5 industry firsts by Ensighten
December 23, 2014

Top 5 Ensighten Firsts’

It’s Good to Be First Being first to market with a key innovation that is highly desired by customers is an entrepreneur’s dream. Maintaining that first-to-market position by being the ONLY vendor that continues to provide that innovation is even better. Actually, it’s beyond better. It’s not just luck that has kept Ensighten on this… more ››

by Karen Wood, Director of Product Marketing, Ensighten
2015 Omnichannel Marketing Trends
December 18, 2014

Industry Leaders Predict Biggest Trends in Omnichannel Marketing for 2015

Where will the quest for true omnichannel marketing lead in 2015? December 31, 2014, is the fifth anniversary of Ensighten. To mark that anniversary, I reached out to five industry thought leaders and analytics practitioners for their views on the biggest trends shaping omnichannel marketing optimization in 2015. I also posed a second question to gain perspective… more ››

by Pelin Thorogood, CEO, Anametrix, an Ensighten Company @PelinT
SVBJ 40 Under 40
December 15, 2014

Congratulations to Josh Manion: Silicon Valley Business Journal 40 Under 40 Class of 2014

Congratulations my friend and our Founder / CEO at Ensighten, Josh Manion, for being recognized as one of Silicon Valley Business Journal’s 40 Under 40. Every year the Journal honors the 40 most influential rising stars in Silicon Valley under the age of 40 – and to the team here at Ensighten, seeing Josh’s name on this… more ››

by Dan Dal Degan, President, Ensighten, @Triple_Deee
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