Launch Marketing Agility <Here>. We Make Adobe Solutions Even BETTER!At Adobe’s recent 2013 Summit in London, we decided to capitalize on daredevil Felix Baumgartner's keynote to spread more Ensighten cheer and good will at... more »
Last Wednesday, Brian Hawkins of Web Analytics Demystified and Evan Frank of ICE.com wowed webinar attendees with some ways digital marketers use Ensighten and Visual Tagger™ with Adobe® Test&Target™ to really push the optimization... more »
Our EMEA team has been on the road again — showcasing our real-time tag management solutions at IRX in Birmingham, UK (Mar 20 - 21) and delving into the nitty-gritty of what is (and what isn’t) working in mobile marketing at Econsultancy’s... more »
When Josh Manion asked me in 2009 to deliver a scalable system that could deploy any tag with a single line of code while improving page performance at scale, my first thought was “that's ridiculous!” I knew part one of his... more »
If you’re involved in website tagging, you’ve no doubt heard the term “data layer”, but might not know what it means.In simple terms, a data layer is essentially a dictionary of data definitions in business language that make... more »
We’re baaa-aaack! Once again, Ensighten was delighted to return to gorgeous Salt Lake City and give our own special welcome to digital marketers and web analytics professionals attending *the* digital marketing event of the... more »