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Stéphane Hamel from Cardinal Path makes many excellent points in his recent blog post “Five things to look for when selecting a Tag Management System”. As awareness and excitement

I’ve heard that there are lots of giant alligators lurking in the New York City sewer systems. You know, all those cute and cuddly baby gators people bought as pets and then flushed down the toilet or otherwise released into the urban wild when the gator grew 5 feet past cute. Well, it turns out that the gator thing is just an urban myth - an old wives tale if you will. There’re lots of urban myths out there that while popular, just aren’t true.

Hi, I’m Brandon Bunker. I’m a customer of Ensighten and I’ll be posting here periodically on ways to drive analytics innovation. I have been in the Analytics industry for almost 10 years, working in analytics for the Dept. of Defense, Nike and Sony.  I have seen many good ideas over the years that have failed simply due to implementation barriers.  I am passionate about spending less time implementing and more time analyzing.  I believe that web analytics data is incredibly valuable and tremendously underused. 

Welcome, Adobe. Seriously.

It was 30 years ago that Apple welcomed IBM to the personal computer industry with its famous full-page advertisement in the Wall Street Journal. “Welcome, IBM. Seriously. Welcome to the most exciting and important marketplace since the computer revolution began 35 years ago. And congratulations on your first personal computer.” Apple said in that ad.

We live in a remarkable age – capital and information travels worldwide instantly; the pace of innovation continues to accelerate; and we are connected to each other and collaborate in ways not thought of only five years ago. And given this journey we’re on, who can picture how we will work together in another five years, let alone another fifty?