• Omni-Channel Personalization is a Mouthful

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    by Chris Zakharoff, R&D Marketect  Recently, Ensighten, Brooks Bell, and Maxymiser hosted a webinar on How to Create a Successful Personalization Strategy that I was honored to participate in. If you missed it or were... more »

  • Much More Than Tag Management

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    By Dan Dal Degan, President   Having joined Ensighten in November of last year, this is my first chance to communicate with many of you. By introduction, I’ve spent the past 25 years at Oracle, Sybase, Siebel and at... more »

  • Ensighten Acquires TagMan. Game on.

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    By Josh Manion, CEO   Four years ago, we founded Ensighten with a bold vision: to transform the way enterprises collect, own and act on all of their customer data across every digital touchpoint. And in today’s increasingly... more »

  • Why I Joined Ensighten

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    By Darr Gerscovich, Vice President of Marketing (@darrg10)  I am incredibly excited (and fortunate) to have joined Ensighten as the vice president of marketing. It’s not often in one’s career that the stars align and... more »

  • The 14 Most Shared Big Data Articles in February 2014

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    Each month, we find the most shared and relevant articles pertaining to big data, marketing analytics and marketing technologies.  Without any further adieu, here are the 14 most-shared big data articles from the month of February.1. The... more »

  • Apple Isn't Perfect?

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    By Chris Olenik, Director of Sales, East (@chrisolenik)  I am naïve. I always thought Apple did everything right. A cash/investment balance of ≈159BUnheard of margins The highest revenue per square foot in retailI... more »